It’s almost #sales kickoff (SKO) season — and that means planning’s underway NOW! Check out these 5 pro tips for maximizing the effectiveness of the #winloss segment at your next SKO: bit.ly/3BSlwyP #competitiveintelligence #productmarketing

From self-reported data to surveys to interviews, there are many ways to capture buyer feedback and #winloss information — but each serves a different purpose. Here's how Derek O’Grady of Forrester says when (and how) to use each type: bit.ly/3CxkOs4 #CI

Last month’s inaugural Win/Loss Ask Me Anything (AMA) event was such a hit — we’re doing it again! 🥳 Join us November 3 to get unfiltered insights and actionable advice from #winloss leaders at Salsify and Atlassian. Learn more and register: bit.ly/3s1hBeA #SaaS

The acronym W.I.M. stands for “What it means” and on a recent Blindspots episode, Derek O’Grady of Forrester said it’s vital to keep in mind when sharing #winloss insights. 👂 to Derek's tips for sharing win/loss insights effectively: bit.ly/3CxkOs4 #productmarketing

Closing the loop is essential when it comes to building #sales support for your #winloss program. Check out our latest episode of Blindspots to find out how Nathan Teplow #CompetitiveIntelligence Director at Salsify does this in practice: bit.ly/3TBkbEe #productmarketing

It’s spooky season! What scares you: Spiders? 🕷Ghosts? 👻 Building a win/loss program? 😱 Well, we've got you covered (for that last one)! Join our 1-hour AMA event on Nov. 3 with #winloss leaders from Salsify and Atlassian. ^ Register here: bit.ly/3s1hBeA

Win/loss insights are indispensable — *if* curated and distributed effectively. It’s why we’re thrilled to see #competitiveenablement platforms like Klue recognizing the essential role of #winloss data in CE — and making it easy to integrate. ^ Learn more: bit.ly/3f7mRKL

Build it and they will come. Or will they? 🤨Listen to our latest Blindspots episode to learn why Nathan Teplow #CompetitiveIntelligence Director at Salsify, says internal evangelism is a vital component of #winloss program management — and how he builds it: bit.ly/3TBkbEe

Tick-tock! ⏰ Time’s running out to RSVP for our upcoming Win/Loss Ask Me Anything (AMA) event! Join us November 3 to gain expert insights from #winloss leaders at Salsify and Atlassian ^ Learn more and register: bit.ly/3s1hBeA #competitiveintelligence #SaaS

Selecting the *right* interview targets is vital to getting the most out of your #winloss program. 🎧 Listen to our latest podcast episode to learn what criteria Nathan Teplow #CompetitiveIntelligence Director at Salsify uses to identify ideal targets: bit.ly/3TBkbEe #sales

Win/loss analysis is a vital but often misunderstood component of #competitiveintelligence and #VoC programs. So tomorrow, November 9, we're getting together with Product Marketing Alliance to break it all down for you. 🙌 Learn more and register now: bit.ly/3tgc7Nm #productmarketing

Win/loss analysis. Unfortunately, it’s often overwhelming to figure out how to use this secret weapon effectively. Join us and Product Marketing Alliance today to learn how you can build a high-impact #winloss program. Register now: bit.ly/3Uh26uQ

Buyer interviews are the gold standard for learning why you win and lose. They take effort, but they provide insights that CRM data alone can’t. Here’s why Klue says it’s vital to integrate #winloss data into your CI program — and how to do it: bit.ly/3f7mRKL

Sometimes people want to dive deep on #winloss reports—other times they just want to skim for the info they need. It’s why our Research Director Bruce Kasrel says every win/loss report should have a recap with top takeaways. Get more win/loss program tips 👉 ow.ly/UbZe50LCAHn

If you’re not sharing #winloss research findings in a way that’s *relevant* to each stakeholder, they won't do much good. One way to do this? Filtering and sharing win/loss insights by role, says our Research Director Julie Snyder. Get more expert tips 👉 blog.doublecheckresearch.com/resources

During our recent Win/Loss Ask Me Anything session, #winloss leaders from Atlassian and Salsify shared all the ways they use win/loss insights — and they delivered. From buyer personas to product roadmaps, listen to how they leverage win/loss findings: bit.ly/3OqJt64

Like PB&J, some things are better together. And that includes DoubleCheck Research and klue! We’re happy to announce we’ve been acquired by Klue. Learn how we're bringing together #buyerintelligence and #competitiveenablement in a unified platform: klue.com/win-loss

Companies lose up to 30% of #sales to competitors. That’s why we’re thrilled to join forces with klue the leader in #competitiveintelligence tools. ^ Learn why we're better together — and what this means for #winloss leaders: klue.com/win-loss #competitiveenablement

More is not always better—especially when presenting #winloss findings to senior #leadership. Join Robyn Welfare, DoubleCheck Research’s Research Director and Brandon Bedford, klue’s CE manager share tips for presenting win/loss data to execs. Register now: bit.ly/3iXeVxv

Churn conversations can be…painful. 😳 But understanding why customers are leaving is more critical than ever for businesses. So, how do you conduct churn analysis, and what do you do with these insights? Get the Churn Interview template to find out ow.ly/6BP450Nw57t