soundoffpodcast.com/dave-sturgeon

MYTH: Radio can’t target a specific audience. TRUTH: Radio is the right audience — curated by format, lifestyle & loyalty. Rock attracts one tribe. Country another. News/Talk engages decision-makers. Morning shows? The heartbeat of your customers’ commute. There’s a format, a

MYTH: Radio can’t be part of an integrated, multi-channel campaign. TRUTH: Radio is the glue that holds your media plan together. A :30 radio ad = a warm handshake before the Google search. A live endorsement = earned trust before the click. A jingle = mental real estate your

MYTH: Radio's #1 challenge is hitting budget. TRUTH: The #1 challenge is redefining radio’s value in today’s fragmented media landscape. Budgets are just the scorecard. The real game is reminding advertisers that radio isn’t old media - it’s proven media. In a world where

Listen to "Myth: Nobody Listens to the Radio Anymore" buzzsprout.com/2526023/episod…

💭 Why do some media folks root for radio’s demise? Because if radio thrives, it proves they gave up too soon. Or if radio fails, they get to say “told you so.” Here’s the truth: 📡 Radio’s obituary has been written for 70+ years. 📊 Yet it remains the #1 reach medium in North

Listen to The Truth About Radio podcast with Dave Sturgeon ♫ iHeartRadio iheart.com/podcast/291335…

Most agency folks today grew up in a digital-first world. Which means many never learned how to: 🎙️ Write great audio copy 📻 Schedule a broadcast radio campaign 📊 Build reach/frequency radio schedules So radio gets left out. Not because it doesn’t work. But because fear + lack

There’s something extraordinary about audio delivered by a smart, entertaining human you’ve never met… whose face you’ve never seen. 🎧 Every listener imagines their own version of the host—the face, the studio, the world they inhabit. That’s theater of the mind. As a morning

soundoffpodcast.com/dave-sturgeon Thanks to Matt Cundill | Voiceover 🎙️ | Podcast Wizard 🎤 for the opportunity to chat about this medium I love🎙️📻 #radio

RADIO SUCCESS STORY! 10 years ago, I met an agent frustrated with Facebook + print ads that weren’t converting. 👉 We launched him on 1 FM station. 📞His phone started ringing. 🌐His web traffic exploded. 💡Suddenly, people knew his name before they ever saw his ads.

🏈 In football, the QB sets up the play. The receiver scores the touchdown. 📻 In marketing, radio is the QB. It creates awareness and delivers the setup. 💻Digital is the receiver. It converts the play into the score. No QB? No passes. No points. Radio + digital = unstoppable

Summer PPM ratings for Montreal, Toronto, Calgary, Edmonton & Vancouver broadcastdialogue.com/summer-ppm-rat… via Broadcast Dialogue

🎙 Looking for a News Talk Morning Show Host! A heritage News/Talk station I work with is searching for its next great morning show host. If you know how to never be boring, endorse like you own the business, and become a local legend, here’s your shot. 👉DM me or tag a pro