I’m analysing a data set of 300+ Paid Media SMBs in the UK. According to case studies the top three sectors they work with are are: - E-commerce - Hospitality - SaaS / Fashion Will soon be jumping into the numbers, so stay tuned ⏳

Warm your email domains… I completely overlooked it when I started outreaching. Even with the best offer and email copy… If it doesn’t land, it doesn’t get opened. Don't waste your efforts.

Reworked content doesn't mean repetition. It's what we're watching with the 1928 copyright ending on Steamboat Willie. A horror film. A slasher game. Satire. Creators with the freedom to do whatever they want with an icon. And you think you can't rework tweets?

Visited countless agency websites in last 30 days. 99% of them would have been better paying a copywriter instead of a designer. Content always beats flashy slow-loading graphics. Why do businesses do this?

I love helpful technical tips which I didn’t know and def will be trying later!!

What % of creators and small agencies have a reliable & repeatable process for getting new clients? I’d say fewer than 5%. Coincidentally, those are also the businesses that don’t go bust. A method of consistent client acquisition should be your first priority.

A friend posts on social all the time. His business is in a super niche! (Seismic data). He barely gets any engagement. So why do it? Every prospect checks social. By posting every 2 days against his competitors every 2 months, he wins. He’s flying! Post for silent buyers.

I’ve written for some monster brands: Audi, KFC, Mastercard… I honestly find it 10x more rewarding helping smaller business with their marketing. Actually making a difference.

Watch a Mr Beast video. He's already halfway through his first sentence as it starts. There's so much movement. Zero pauses. You're engaged in one second. Same with copy. Cut words. Cut filler. Action, action, action.

Having just one offer as an agency is akin to having no diversification in a financial portfolio. Basically, you have no business resilience. Imagine offering just SEO - and google totally changes the game. You'd be in trouble! Solution: be great at several things 💪

You’re working with a new business sector, do you: 1. carry out some general research 2. do a few days of prep 3. watch every YouTube video you can on it and become an absolute expert Number 3 is so, so worth the time. Knowledge always pays off in sales calls.

Had a call yesterday with a CFO, which went way off piste. Don’t be afraid to ask people ahead of you the right questions. As long as you’re asking from the right place, they’ll always want to help you. Got more in those 25 mins than I could have in 6 months of research.

Sent a cold email on Thursday and got a positive reply from a company with a quarterly turnover of £370 million. If you don't ask, you don't get!

Great insights. George is going to retire us all! Clear takeaway of a 15 second reel.

Was thinking about how much my productivity varies. For example, 6 hours of writing ads = fun. Easy. 2 hours of doing company accounts & VAT returns = boring Hard. How does everyone else mix those tasks up?

Maybe X was the right app to build on 👀

It’s always best to sell what you’re most comfortable selling. You might think you should be selling digital services, because of scalability. But if you’re more natural selling campervan refits, or artwork, then you should do that. Your enthusiasm will shine through.

Literally just found out if you google 'spirit level' or 'bubble level' on your phone, then Google turns itself into a spirit level! I'll never put up a crooked picture again🤯🤯🤯