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Do exact match domains have value in 2025? via Carolyn Shelby searchengineland.com/exact-match-do…

ICYMI: The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success. via Carolyn Shelby: searchenginejournal.com/role-of-eeat-i… #contentmarketing #contentstrategy

Anyone going to the Vegas After Hours by Affiliate Ball thing tonight at Omnia?

Don’t miss the April #SEOUpdateByYoast! Join Carolyn Shelby & @AlexMoss on April 29 as they share the latest SEO insights to help you stay ahead. 🔗 Register now: brnw.ch/the-seo-update… #YoastSEO #SEOUpdate #SEOTips #SEONews #SearchEngineOptimization #SEOForEveryone

PSA for #SEO people: Structured data ≠ Structuring content One is nice to have. The other is necessary. Here’s how to make sure LLMs actually understand you:

We’re kicking off Pubcon Austin 2025 with a true pioneer in the industry. Carolyn Shelby, Principal SEO at Yoast will take the stage as our opening keynote, and trust us, you’ll want a front-row seat for this one. Don’t miss out. Reserve your spot now: bit.ly/4ii0pZY

Worried about dropping traffic or missing out on AI Overviews? Join SEO pros Carolyn Shelby & @crystalontheweb for a live clinic on optimizing content, structuring data, and adapting to AI-driven search—plus, volunteer your site for a live audit! searchengineland.com/smx/advanced/a…

🙌 May SEO News Be With you with Today's #SEOFOMO [May 4, 2025] - Here's the latest in SEO 👇 * ​Journey Optimization, Not Just Keywords: The Future of Google Search with Cindy Krum 📱 * How ChatGPT Product Results are Selected, Displayed and Ranked, directly from OpenAI's

Worried about dropping traffic or missing out on AI Overviews? Join SEO pros Carolyn Shelby & @crystalontheweb for a live clinic on optimizing content, structuring data, and adapting to AI-driven search—plus, volunteer your site for a live audit! searchengineland.com/smx/advanced/a…

I just heard someone in the office refer to Pete Davidson as an “unconventionally handsome comedian” which is a whole lot of charity to pack into one sentence.

Relevance is the new ranking signal: How AI search redefines optimization via Carolyn Shelby searchengineland.com/relevance-is-t…

Worried about AI Overviews pushing your content out of the spotlight? I’ll be at Search Marketing Expo in Boston hosting a live clinic with @crystalontheweb where we’ll cover how to structure content and audit real sites live. Join us on June 12th and bring your toughest questions.

Something was just delivered to the house, husband brought it in. I yelled from my office "What is it?" he apparently replied "A bag from Dick's" -- but I assure you, that is *not* what I heard.

If you're running #WordPress plz check out my latest in SearchEngineJournal® -- It's not about how LLMs work, it's about how to structure your WP site so AI-powered search can understand & cite you. Practical tips for thriving and whatnot :)

LLMS.txt ≠ robots.txt It’s like a treasure map to your best, AI-ready content. Digging without a good map is like dropping 100 guesstimated caissons and hoping one hits Templar gold. AI doesn’t have the budget for a centuries-long dig. Anyway, check out my latest article :)

PSA: Women join professional Slack workspaces for *business reasons*, not to field creepy DMs and certainly not to get picked up. If it’s not work related, stay out of their DMs.

And thus begins the next chapter of a FAIRer, safer, better WordPress. fastcompany.com/91347003/wordp…

The thing I couldn't write in the LLMS.txt article I wrote in Search Engine Land last week was that today (June 10) Yoast released an LLMS.txt feature in Yoast SEO that automagically generates an llms.txt file for your #WordPress site. Plz check it out! yoast.com/yoast-seo-june…

🚨New feature klaxon from Yoast SEO! 🚨 We have now introduced our llms.txt generator for your #WordPress site! Update and enable - simple!