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The strongest sort of marketing is a true story.

This is the definitive conversation on Alpha School with liemandt, who is the school’s principal and backer. What if kids could learn in two hours a day, test in the top 1% nationally, spend their afternoons mastering other great skills, AND love school more than vacation?

the worst thing about last click attribution is that it has trained a generation of CEOs and CFOs to think growth marketing is a magic wand where media buyers can “juice numbers” on demand. Put in $1 today and get $4 back tomorrow. Growth marketing doesn’t work that way and it

This is what happens when you don’t prioritize positioning, messaging and copy. Or when you do it by committee with non-marketers.

don’t feel guilty if your work feels easy

companies are religions, and every religion needs a bible. doesn't matter if it's a single page, or a 100-page book. a film or a tweet or a speech. but it needs to exist.

📣 Framer is becoming the standard for professional sites. Today we’re announcing $100M in funding to take it even further. Read more on what’s next below.

Taste > funnels. You spend days studying how many seconds your pop-up should delay before it fires. Zach spends years studying the fires inside. Study people, not funnels. If you get the people part right, the funnels happen automatically.

Fake scarcity is gross. Real scarcity is magic.

When people throw their wallets at you, catch them.

When there’s a fire, call a firefighter.

Portfolios > promises Examples > experience Results > resumes

I love it when the good guys win. And there’s no better guy than Jeff Sheldon aka Jeff Sheldon .

"The road to success is paved with mistakes well handled."

Action. The most important part of the Law of Attraction is the last six letters.

Go first. Be the person who starts a conversation even if you know it might end in being rejected. Be the person who tries to organize an event and bring people together even if you know there’s a chance nobody shows up. Be the person who suggests deepening a shallow

Alex is quietly one of the smartest people in this space. They say some people are a comedian’s comedian. Alex is a marketer’s marketer. Read her newsletter and get smarter.

No. No it's not.

Great post on the difference between time and attention from Jason Fried world.hey.com/jason/the-diff…