Chris Cascella (@chris_cascella) 's Twitter Profile
Chris Cascella

@chris_cascella

Left my F500 job to build a Hard Money Lending company. $6 Million in ‘23. Aiming for $10 Million in ‘24. Sharing Wins + Losses.

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linkhttps://sharpercapitalpartners.com/ calendar_today26-07-2011 03:56:10

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Chris Cascella (@chris_cascella) 's Twitter Profile Photo

I've made the mistake of undervaluing our product and service. We are not the cheapest hard money lender and we do not offer the highest leverage. But... We are available to our clients 7 days a week and we do go to lengths our competitors can but won't. We also: - Care

Chris Cascella (@chris_cascella) 's Twitter Profile Photo

The 2023 Ohio home sales numbers just came out and here’s what they show: - 127,000 homes were sold in Ohio in 2023, a 15% decrease from 2022, which had sales of 150,000. - The average price of an Ohio home in 2023 was $273,000, which is 5% more than the average price of

Chris Cascella (@chris_cascella) 's Twitter Profile Photo

Our client is refinancing this duplex and paying off our hard money loan today. It’s his first property and he’ll leave money in the deal. But… We broke down the best, most likely and worst case scenarios during underwriting. He knew that even in the best case scenario he

Our client is refinancing this duplex and paying off our hard money loan today. 

It’s his first property and he’ll leave money in the deal. 

But…

We broke down the best, most likely and worst case scenarios during underwriting.

He knew that even in the best case scenario he
Chris Cascella (@chris_cascella) 's Twitter Profile Photo

When we first started our company, we asked our clients for reviews after they first closed on a property. But in our business, our job is only partially done after the initial closing. We still have to: (1) get construction draws out on time. (2) answer the phone when our

Chris Cascella (@chris_cascella) 's Twitter Profile Photo

A repeat client called me this week and told me about another deal he has coming up. I told him we wouldn’t be able to fund it until one of his current loans with us pays off. He currently has 3 loans with us and another one closing on Friday. Total debt: $683,000 (all 4

Grant Smith - Hard Money (@grantpaulsmith) 's Twitter Profile Photo

Rising Regulation Creates Wider Moats I learned this from my old man who built a 9 figure revenue company from his home garage. He truly built a pharmaceutical wholesale company from scratch: - No office - No warehouse - No employees - Just one credit card - And hustle/know-how

Rising Regulation Creates Wider Moats

I learned this from my old man who built a 9 figure revenue company from his home garage.

He truly built a pharmaceutical wholesale company from scratch:
- No office
- No warehouse
- No employees
- Just one credit card
- And hustle/know-how
Daily Stoic (@dailystoic) 's Twitter Profile Photo

It’s possible, Marcus Aurelius said, to not have an opinion. You don’t have to turn this into something, he reminds himself. You don’t have to let this upset you. You don’t have to think something about everything.

Chris Cascella (@chris_cascella) 's Twitter Profile Photo

A local loan broker sends me emails like this often: "Are you able to offer financing options on this project? Property Address: 123 Main St, Example, OH, 12345 Purchase Price $111k Rehab Cost $150k ARV $375k" It's pointless for me to put together a quote for these deals.

Chris Cascella (@chris_cascella) 's Twitter Profile Photo

Alongside interest rates, this is the stat I am watching most closely in 2024. If people lose their jobs, they may not have the choice to hold onto their 3% mortgages. They sell. Inventory goes up. Prices adjust accordingly.

Chris Cascella (@chris_cascella) 's Twitter Profile Photo

I don’t know what internal factors are at work that make me hungry to push forward in business. But I do know that I don’t want to stress about money when I have a family.

SMB Attorney (@smb_attorney) 's Twitter Profile Photo

A question weighing heavily on me the last few days: If every month in 2024 looked like January just looked, what would your business and life look like by December? Be honest with yourself. What habits/systems did you implement? Are you progressing? Would you be better off?

Chris Cascella (@chris_cascella) 's Twitter Profile Photo

Does anyone else find it absurd how many TVs there are in gyms? Exercising by walking on a fake ground that moves for us while watching whatever show is playing at the time is sort of wild to me.

Does anyone else find it absurd how many TVs there are in gyms? 

Exercising by walking on a fake ground that moves for us while watching whatever show is playing at the time is sort of wild to me.
Chris Cascella (@chris_cascella) 's Twitter Profile Photo

Every single day in our lending business, people ask me to reduce our fees. I genuinely thought that starting a hard money lending company was going to be easy. We have money. People want money. Deal. It's not easy. Just like all business, hard money lending is sales.

Every single day in our lending business, people ask me to reduce our fees.

I genuinely thought that starting a hard money lending company was going to be easy.

We have money.
People want money. 
Deal.

It's not easy.

Just like all business, hard money lending is sales.
Chris Cascella (@chris_cascella) 's Twitter Profile Photo

I just got off the phone with this guy. I asked him: "What's important to you in a lender?" His answer: "Reliability." He wants to work with someone local rather than someone national. He led with a focus on price, but we ended with a focus on value.