10 years ago, I started a company with 2 MIT engineers, and it FAILED. Not because the product wasn’t good. Not because we didn’t have the right team. It failed because we didn’t understand the distribution. Today, anyone can build an AI product. You don’t even need to know

An unfiltered POV: the 'growth at all costs' era is over, and the winners are - those who prioritize a profits-first approach. For years, investments followed a familiar script: -> Founders build profitable companies without venture capital. -> Private equity funds inject

We built a startup that failed. But here's what I learned in 6 months that was worth millions. A few years ago, I shut down a company I’d built with two close friends. We had a clear vision to build a smarter way to manage relationships using machine learning. On paper, it

SaaS is dead, services businesses are KING with AI - here’s why: Not because it can’t write, design, plan, or analyze. It can. But it doesn’t know why. It doesn’t know why one campaign works and another doesn’t. Why one headline resonates and another falls flat. Why two

A 6-figure-a-year client almost destroyed everything we built. It looked fine at the time. They paid well. The work wasn’t hard. But it drained everything else. Here are some reasons: - Toxicity to the team, - Lack of trust, backseat driving when they told us we were the

I was sitting with my laptop, looking at the numbers. And then it hit me: Taco had made more than what I used to earn as a CMO. But instead of feeling excited, or relieved, or like I had “made it”... I just sat there. Staring at the screen. Because for the longest time, this

I added $1.3M in revenue for this DTC brand. And I didn't write any content or build any backlinks. Here’s how: 1. Re-optimized money pages This brand was simply ranking for the wrong things that were too competitive. Step 1 was finding the right keywords to rank for.

The day we decided to shut down the startup I built in college with 2 AI / ML engineers from MIT was the best business decision we ever made. Because we kept trying to change how people behave. We thought they’d get it. We thought with enough explanation, they’d use it. We

In the last 3 years, I’ve: - Went from CMO to CEO - Built my first company, Taco - Won the Forbes Top 50 CMOs award - Been featured in Forbes 30 Under 30 - Got married - Got more deeper into meditation But I’ve also: - Failed more times than I can count - Worked countless

Taco hasn’t raised VC money (YET!) I get it. Many assume VC money is glorified. The funding rounds. The TechCrunch headlines. The billion-dollar valuations. But it actually differs from business to business. For some businesses, it makes perfect sense. For Taco? It never did.

We searched for a brand doing $10M+ in revenue. ChatGPT responded: "I’m not familiar with that company." Why? Because in the world of LLMs, your brand isn’t real unless it’s an entity. And entity = structured presence across the web. Here’s what that means (in simple words):

My secret to getting more done without working 12 hours a day: (learned this the hard way) As a founder, our time is our most valuable resource. For years, I jumped from task to task, trying to cram 16 hours of work into an 8-hour day. Yet, I felt like I was barely moving the

Search engines in 2025 aren’t what they used to be. Here’s where people are searching today 👇 Monthly Search Volume (2025): Google: 14 billion/day Bing: 900 million/day ChatGPT: 143 million/day Yahoo: 200 million/day DuckDuckGo: 108 million/day Perplexity: 15 million/day

Most SEO Prompts Are Trash, Here’s Why (And What to Do Instead) Most people use ChatGPT like Google. And it shows. Here’s a prompt I see floating around all the time: “Write a blog post about SaaS SEO.” The result? → 600 words of fluff → No structure → No POV → No

We asked ChatGPT: “What’s the best health tech platform for remote diagnostics?” It didn’t say Mayo Clinic. Not WebMD. Not Teledoc Health either (even though it’s based in New York). Instead, it recommended a relatively unknown startup. Why? Because ChatGPT (and LLMs in

Hot take: Hiring people through referrals is one of the WORST ways to hire. The reality is that there will be someone out there who will say something good about anyone. In the past I would go to a few folks I trust, sort through referrals, and hire someone through that group.

I’ve audited 100+ pages across search, most of them fail at this one thing: 👇 They think SEO failure is loud, like rankings dropping, or traffic falling off a cliff. It’s not. It’s usually quiet. (which is honestly worse) → You’re still ranking. → Traffic looks fine. →

Our first client paid $3,000/month. Last week, we pitched an $80,000/month deal. That’s a $1M/year client, through an RFP. What changed? → High-value clients don’t buy savings. They want to know: How will you de-risk this investment? How will you help them make more money?

GIVEAWAY: FREE AI SEO Tool ($400/month) Here's how you can get your hands on it today: We launched a new tool that shows you exactly where your business ranks across AI search engines, ChatGPT, Google AI, Claude, etc. And we decided to make it free. Why? Because we’re not

You're winning at SEO while losing every sale, here’s the brutal truth about GEO. GEO isn’t a shift in SEO. It’s a shift in buyer behavior. This isn’t about optimizing your site. It’s about the fact that buyers aren’t even reaching your site anymore. → They’re getting full