NOAA/National Weather Service has selected Capstan Marketing and its Tallahassee Prepared (tallahasseeprepared.com) public information campaign as an authorized "Weather-Ready Ambassador" for Tallahassee and Big Bend Florida region.

The 2025 Tallahassee Unsung Hero Awards to honor those who work behind the scenes wtxl.com/news/local-new…

Never Forget youtu.be/uB-0hP7pVfo?si… via YouTube

See this Instagram video by Brien R. Sorne instagram.com/reel/DU4l6vmAQ…

If your ad agency isn't answering the WIIFM question, it doesn't matter how shiny your thing is. What people want to know is, "What's in it for me?"