Despite the re-education it requires, #GA4 makes some things easier and others possible for the first time, says @joderama via Content Marketing Institute. contentmarketinginstitute.com/articles/learn…

If-it-ain't-broke-don't-fix-it advice can be good or bad, says Roselia Roberton via Content Marketing Institute. contentmarketinginstitute.com/articles/conte…

#Content marketers will leave their employers because they don’t see a next career move, says Roselia Roberton via Content Marketing Institute. contentmarketinginstitute.com/articles/conte…

You don’t judge a fish by its ability to climb a tree. Yet, that’s what many marketers do with their #content analytics, says Avinash Kaushik via Kim Moutsos Content Marketing Institute. contentmarketinginstitute.com/articles/conte…

If you overplay the strength of the team’s writing, you’re less willing to use #genAI for more derivative content writing, says Roselia Roberton via Content Marketing Institute. contentmarketinginstitute.com/articles/gener…

U.S. ad spend grew 6.2% in July, the biggest increase in 12 months via Standard Media Index MediaPost Roselia Roberton Content Marketing Institute. contentmarketinginstitute.com/articles/bump-…

#ContentMarketing is marketing. That affects the core roles of a modern marketing organization, says Roselia Roberton via Content Marketing Institute. contentmarketinginstitute.com/articles/core-…

Luxury brands like gucci and SAINT LAURENT aren’t just creating #content; they’re operating as media companies, says Content Marketing Institute via Roselia Roberton. contentmarketinginstitute.com/articles/futur…

Be the stewards of company, data, and customers when it comes to #AI because laws will lag, says Cathy McPhillips via @Joderama Content Marketing Institute. contentmarketinginstitute.com/articles/ai-co…

You can’t create #content to both move a buyer in their journey and create an audience member of your content, says Roselia Roberton via Content Marketing Institute. contentmarketinginstitute.com/articles/gate-…

Uniqueness isn’t a requirement for #ContentMarketing success. And it never was, says Roselia Roberton via Content Marketing Institute. contentmarketinginstitute.com/articles/out-o…

“#ContentMarketing is at the 🧡 of marketing” Bennie Johnson of American Marketing Association. #CMWorld

Woot! #CMWorld

Your #ContentStrategy has holes. It’s time to find them, says Kelsey Raymond (she/her) via Content Marketing Institute. contentmarketinginstitute.com/articles/conte…

Great #ContentMarketing strategies, like the one by National MS Society, grow the audience as an asset, says Roselia Roberton via Content Marketing Institute. contentmarketinginstitute.com/articles/build…

Congratulations to R. Ethan Braden, Purdue University and Purdue Global’s executive vice president and chief communications officer, who was named Content Marketing Institute’s 2023 Content Marketer of the Year on Thursday (Sept. 28). purdue.university/3LEwcXe

If you’re not sure you can defend controversial #content, you haven’t built company-wide support for the point of view, says Roselia Roberton via Content Marketing Institute. contentmarketinginstitute.com/articles/contr…

🚨GAMEDAY🚨 The time has come… The #1 team in the state Berkley soccer opens up the playoffs TONIGHT @ Hurley. The boys face Royal Oak. Kickoff is at 7:15. Show up in all black ⚫️🖤 to support the boys. GET UP AND GET LOUDDD‼️‼️

My latest on the Content Marketing Institute blog: contentmarketinginstitute.com/articles/eleva… #Audio #ContentMarketing