Bruce Kasrel (@bkasrel) 's Twitter Profile
Bruce Kasrel

@bkasrel

VP, DoubleCheck Research

ID: 5880352

calendar_today08-05-2007 23:59:56

261 Tweet

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476 Takip Edilen

Bruce Kasrel (@bkasrel) 's Twitter Profile Photo

Product marketers and CI pros, my team at DoubleCheck is looking for a Research Director to help our growing list of B2B software clients with their win-loss programs. Super interesting work at a very cool and fast-growing company.…lnkd.in/eHjnx5n5 lnkd.in/eXT6suGy

Bruce Kasrel (@bkasrel) 's Twitter Profile Photo

We are looking for a rockstar research director to join our team here at DoubleCheck Research. Get to work with a lot of cool clients. Help them uncover how to improve their win rates and get a direct voice of the customer research on their market trends.…lnkd.in/eC3v3vUv

Bruce Kasrel (@bkasrel) 's Twitter Profile Photo

Last week at the Boston Product Marketing Alliance Conference a speaker highlighted "If content is king, then context is King Kong". With win-loss analysis, context is critical to getting the maximum value of key insights gleaned from interviews. This Klu…lnkd.in/eT9TkexW

Bruce Kasrel (@bkasrel) 's Twitter Profile Photo

Not all the treats will come tonight This Thursday DoubleCheck is hosting an awesome AMA with Nathan Teplow from Salsify and Caroline Doyle from Atlassian covering many win-loss topics like sales and stakeholder engagement, ongoing program management and optim…lnkd.in/eqcHUS3t

Bruce Kasrel (@bkasrel) 's Twitter Profile Photo

Love this easy sharing idea for Google slides with others in your org. Super simple way to get everyone to make a copy of a template when sharing. lnkd.in/gXnjJUut

Bruce Kasrel (@bkasrel) 's Twitter Profile Photo

Super excited to be a part of Klue Compete Week later this month. Check out my session with Paul Senatori "How to Gain a Competitive Advantage With Win-Loss Analysis" and so many more great sessions all week long. Free registration at hubs.la/Q01sgn700

Bruce Kasrel (@bkasrel) 's Twitter Profile Photo

This post from Simon Sinek really seems even more relevant now in these economic times as we need to focus on the long-term positive momentum vs short-term setbacks lnkd.in/e8CUU2QE

Bruce Kasrel (@bkasrel) 's Twitter Profile Photo

Honestly, if someone tried to pitch me with just a pitch deck, I'd probably doze off. But if you tell me a good story that is relevant to my business world, I'm all ears! It's great to see how win-loss research can help sales teams with real-life customer…lnkd.in/e9qnRfzr

Bruce Kasrel (@bkasrel) 's Twitter Profile Photo

Next week I will be part of an awesome #winloss panel at #scip IntelliCon23 in Scottsdale with Paul Senatori Tracy Berry Justin Topliff Braydon Anderson moderated by Ellen Naylor. Discussion will span the gamut of getting win-loss up started the right way…lnkd.in/eDTTuMBg

Bruce Kasrel (@bkasrel) 's Twitter Profile Photo

I don’t understand my buyer. I don’t really know what my competition is doing/saying/presenting in my deals. Both problems I hear a lot when talking with my Win-Loss clients. Emplifi’s Chief Growth Officer Vijayanta (he/him) uses win-lo…lnkd.in/eA_2HXei lnkd.in/e4P9Qqwt

christopher pizzurro (@chrispizzurro) 's Twitter Profile Photo

Thanks to Bruce, and all my panelist yesterday, for great insights into how brands balance Reach and Addressability. x.com/RoviCorp/statu…