Patagonia gives the cold shoulder to finance bros who aren’t yet vested wsj.com/articles/patag… via The Wall Street Journal

Patagonia Sues Budweiser’s Parent For Trademark Infringement sgbonline.com/patagonia-sues… via @sportsonesource

With respect for @wilmontcollins

cnbc.com/video/2020/11/… Fun to see these guys rolling!

charlestonbusiness.com/news/retail/79… Thank you CRBJ!

This 76-year-old has embraced open-water swimming and is in the best shape of his life  wsj.com/articles/swimm… via The Wall Street Journal

Basil owner dishes on his new brewery and Park Circle restaurant charlestoncitypaper.com/Eat/archives/2… via @chasCityPaper

Forget Barefoot; New Trendsetter in Running Shoes Is Cushioning nyti.ms/1FkRqC9 #hmoonoutfitters

The 20 coolest towns in the US, N Chas #4 - rad! matadornetwork.com/trips/20-coole… via matadornetwork #hmoonoutfitters

Dean Smith left money in his will to every UNC letterman who played under him usat.ly/1NdyyGH via For The Win

Dean Potter Killed in BASE-Jumping Accident shar.es/1rCi4H via Outside Magazine

J-Bay Final Called Off, Surfers Unharmed In Shark Attack fw.to/AGt3HCl

Nice to see Michael coming down the tunnel behind Roy pstgame Fifty shades:Tar Heels seek the truest hue on.wsj.com/1M3I9DO via The Wall Street Journal

Connor Baxter Attacked By Shark While SUP Foiling | Supconnect.com supconnect.com/news/connor-ba… via SUPCONNECT

Surfing Under the Northern Lights nyti.ms/2eh1pPU Great article on the future of surfing cold climes and wetsuit tech Half-Moon Outfitters

Amazon is going to kill more American jobs than China ever will. on.mktw.net/2jszdvE

Meet the man behind Mary Lee the great white shark's... tweets pilotonline.com/tncms/asset/ed…

Meet the man behind Mary Lee the great white shark's... tweets pilotonline.com/tncms/asset/ed… @hmoonoutfitters

Brands strike back: Seven strategies to loosen Amazon’s grip wsj.com/articles/brand… via The Wall Street Journal

Gerry Lopez Just Surfed the First Left Made By Kelly Slater Wave Co. theinertia.com/surf/gerry-lop… via @the_inertia@hmoutfitters