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Modelo is not going to sit on the sidelines of the NA beer category

While researching my latest piece on the surge in Japanese influence with modern beverage trends, I found this gem from eight or so years ago. Cherry blossom Hoegaarden.

Miller has been on...fire lately with the brand collaborations

Dad Strength for Dad’s Day. Do you think mid-strength will break-through into the mainstream? I do.

Recently I really just wanted a 6-pack of something due to fridge space, but it was $11.99 vs. the 12-pack being $15.99. This happens a lot now with more deal activity around the big packs so it's no wonder that you see 12-packs doing well-ish for craft and 6-packs getting

In 2019, everybody laughed at NA beer prices saying it should cost half as much since there's no alcohol. It took 5-6 years, but you don't really hear that anymore. Sometimes things just take time, so you have to be able to afford wait.

When people tell me 3% beers should cost half as much 6% beers, I tell them that 40 calorie sodas should cost 1/4 the price of 160 calorie sodas, but unfortunately the world doesn't work that way. Some prioritize the next day over ABV/$.