Viral Video: TikTok user teaches hummingbird to feed from his hand by gradually changing the environment via #stimulusfading 🐦 youtu.be/ByGqHPLj4E8 #BehaviorTwitter #ABA #BAintheWild #stimuluscontrol #animaltraining #teaching

Avengers 2: "Why do I even talk to you guys, everywhere else that story kills!" - Rhodey learns #audiencecontrol discrimination when his joke contacts #extinction w. Tony & Thor, but #reinforcement with others. youtu.be/iEuWx4fkrrE?t=… #BehaviorTwitter #BAintheWild #learning

Viral Tweet: Estonian delivery robot emits successful #mand to be released from snow blockage ❄️🤖🇪🇪 #BehaviorTwitter #BAintheWild #verbalbehavior (Credit: @behavior_psych)

The Office: "Now, it's my favorite song" - Closing Time is conditioned as a #reinforcer for Stanley due to history of #pairing & signaling the end of the workday youtu.be/buvF_qOEh3E?t=… #BehaviorTwitter #BAintheWild #learning #reinforcement #stimuluscontrol

Squid Game: When players are "eliminated" the cash prize increases, setting up an unfortunate #reinforcement contingency for the debt-ridden players to "eliminate" others... 🚦☠️ youtu.be/q1GdETg7R5Y #BehaviorTwitter #BAintheWild #contingencies

Big Bang Theory: Sheldon explains his Kardashian #tact discrimination strategy after him and Penny play a #DTT-style game youtu.be/fZWM-A2lT5M #BehaviorTwitter #BAintheWild #discrimination #stimuluscontrol (Credit: David Ray Miranda)

The Office: Dwight's #punishment-based "doomsday device" (with no #reinforcement) is ineffective, and mostly frustrates & frightens employees nbc.com/the-office/vid… #BehaviorTwitter #BAintheWild #stafftraining

Young Frankenstein (1974): Dr. Frankenstein lectures on voluntary vs. reflexive impulses, also demonstrating #operant vs. #respondent behavior in a rather crude way youtu.be/WamF64GFPzg?t=… #BehaviorTwitter #BAintheWild #neuroscience

Stan (Marshall Mathers, 2000): "Dear Slim, I wrote you but you still ain't callin'..." - Sad song about about #extinction and its side effects for an obsessive fan youtu.be/gOMhN-hfMtY?t=… #BehaviorTwitter #BAintheWild #SBLVI #PepsiHalftime

Harry Potter 5: "We're not gonna use magic?" "You'll be learning about spells..." - Students prefer learning BY doing instead of learning about doing (#knowinghow 🪄 vs. #knowingthat 📚) youtu.be/qMHqxkRYt64?t=… #BehaviorTwiter #BAintheWild #behaviorism #learning #knowledge

Rick and Morty: "We may have been correlating some things" - A cult based on the feedback of planet-sized heads realizes their behavior was #superstitious since the feedback was for others on Earth youtu.be/Kd6gSe-lS4k youtu.be/ZlFCAx4iXgc #BehaviorTwitter #BAintheWIld

Community (NBC): Jeff's hand gesture that functions to silence the study group is reinforced, but later there's an #extinctionburst when it fails youtu.be/XlLo-gie6vg?t=… (#reinforcement) youtu.be/i5ucuyZpODQ?t=… (#extinction burst) #BehaviorTwitter #BAintheWild #learning

Arrival (2016): Louise engages in functional analysis of human and alien #verbalbehavior to ensure effective translation & communication 👽🛸 youtu.be/9YJRtvamIjU?t=… #BehaviorTwitter #BAintheWild #functionalanalysis #language #mandforinformation

Portlandia: Dave & Kath realize that #prompting, #modeling, & #feedback are not the best procedures to teach sleeping 😴🛌 youtu.be/tdPP0at3cJo #BehaviorTwitter #BAintheWild #teaching #behavioralskillstraining