CEP brought strong energy to TRE 2025. The exhibit made it simple for visitors to step in, explore, and follow their product story. The deck handled private conversations while the floor stayed active and humming. A strong showing and a excellent use of a rental setup.

When timelines shrink, decisions matter more. Our prebuilt rental kits give teams a proven structure without starting from scratch. See what’s available in the new Apple Rock rental catalog. bit.ly/4pMap2c

It’s the details that make experience. Custom floor, branded furniture, and visual cues worked together to support interaction & flow. We partnered with UltraFlex to create a game-inspired environment that invited people to engage. Playful on the surface. Strategic underneath.

Play creates connection, memory, and recall. That is why gamification continues to work at events and why interaction drives engagement. Playful on the surface. Strategic underneath. Read more: bit.ly/4qgnMHp

When people enjoy the experience, everything else is easy. Energy builds naturally. Conversations feel comfortable. And the moments that matter are the ones people remember. That’s the kind of work we believe in. #AppleRock | #WhereBetterIdeasAreBuilt

We stop trying to make the exhibit do everything. When a space is overloaded, brand presence gets weaker—and that’s usually when the budget starts drifting too. We design around what needs to be communicated right now. Good design doesn’t stretch the budget. It protects it.

Rental doesn’t mean generic. It hasn’t for a long time. Our rental exhibits are built with the same thinking as custom programs, with added flexibility. You’re not locked into one layout or one show. That freedom matters more than ever. bit.ly/45JlaKj

After a few years of running exhibit calendars, experience changes what you look for. You still care about the first show. But what matters more is whether the program will hold up once the schedule fills in. This week’s blog takes a closer look. 👉 bit.ly/4jE8drf

Good design gets noticed. Strong design delivers. When exhibits are built to perform, engagement is intentional, budgets stay focused, and programs hold up over time. That’s the Apple Rock standard. #DesignWithPurpose #ExhibitDesign #AppleRock #WhereBetterIdeasAreBuilt

Big ideas are only the beginning. What matters is how they perform when the doors open and the pressure is on. This is what happens when design, strategy, and execution work together. Bold creativity backed by measurable results. This is where better ideas are built.

From the Carolinas to Vegas, Nashville, ATL, and alll the way up to New York, our team is seeing very different kinds of winter! Despite the snow, we’re open, working, and wishing everyone safe travels! ❄️🤍 Sharing how our #AppleRock families, babies & pets enjoyed the #snowday!

Congrats to Adisseo on an exciting first day at IPPE 2026. The exhibit was ready to tell their story, the team brought great energy, and the response was immediate. Back at it today at Booth A911. The thumbs up and smiles say it all. #AppleRock | #WhereBetterIdeasAreBuilt

Designing trade show graphics isn’t about decoration. It’s about decisions. Every color, line, image, and word either supports your story or gets in the way. Good design doesn’t shout. It guides. #AppleRock #WhereBetterIdeasAreBuilt

When clients come back year after year, it’s because trust was built early. AkzoNobel has partnered with Apple Rock for years. Big shows, high expectations, and a team that keeps things running without the stress. 15,000+ clients strong and counting.

Filling a space isn’t the same as designing an experience. One focuses on what fits. The other focuses on people, intention, and the moments that actually hold attention. Here’s a perspective on why that difference matters. Read the full blog. bit.ly/4a0tM1T

Presenting your brand at trade shows is a serious investment. What catches teams off guard isn’t the big costs. It’s the quiet ones. Drayage. Utilities. Labor. In-show services. Individually manageable. Together, budget breakers. The right exhibit partner helps avoid surprises.

There’s a moment right before a show starts when everything goes quiet. Lights are on. Graphics are up. Coffee is still hot. That moment tells you a lot. Good exhibit programs aren’t built for the rush. They’re built to create the foundation the rest of the day depends on.

A 1st show confirms the concept. A 2nd show confirms performance. Install time Labor efficiency Teardown discipline Logistics coordination By the second showing, performance is no longer assumed. It’s evaluated. That’s where strong exhibit programs separate from average ones.

When storytelling is built into the strategy, attendees don’t just pass through. They pause. This 50x50 exhibit for Adisseo at IPPE was built for conversation at every level. Meetings upstairs. Presentations below. Bold backlit towers and a dramatic illuminated centerpiece.

Upstairs changes behavior. People sit longer. They lean back. They talk differently. You can feel it the moment you step away from the aisle. This kind of upper deck lounge isn’t just extra square footage. When vertical space is designed with purpose, it earns its keep.