Interesting ideas around challenging the gender choices behind AI. Are brands at risk of being sexist? Solution: Offer customisation to male/female/gender neutral options. Or let research / data offer insight and then decide. Daye Moffitt ad:tech ANZ

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3 trinityp3.com/2018/02/plan-b… via TrinityP3

Media #performance #management – Become an Instant Expert trinityp3.com/2018/03/media-… via TrinityP3 #marketing #procurement #demystify

Casting George Clooney or Brad Pitt for your next #television #commercial? What a dilemma! trinityp3.com/2018/03/george… via TrinityP3 #marketing #advertising #production #tips #budget #procurement #contract #cost #value

The challenges in measuring the #value your agencies contribute to your #marketing trinityp3.com/2018/03/challe… via TrinityP3 #measurement #procurement #advertising #media #ROI #ROMI $challenges #financials

The Creative may be #Digital, but the process is analog trinityp3.com/2018/03/creati… via TrinityP3 #digital #procurement #assets #creative #management #betterbusiness

Digital and Technology alignment – Become an instant expert trinityp3.com/2018/03/digita… via TrinityP3 DIGITAL #marketingtips #procurement #technology #innovation #marketing #ideas #learn #transformation

Ageism in advertising is as much a cost issue as a perception one trinityp3.com/2018/03/ageism… via TrinityP3 #advertising #agencies #costs #budgeting #MarketingConsultant #sexism #Ageism

The importance of unsubscribe management now with new #EU regulations & #FacebookDataLeaks trinityp3.com/2018/03/import… via TrinityP3 #GDPR #compliance #cybersecurity

“Tactics need to be put on hold until the strategy has been agreed upon. If technology gets into the discussion at the strategy phase, it’s the tactical cart before the strategic horse” - Mark Ritson ad:tech ANZ #adtechSYD

The Creative may be Digital, but the process is analog trinityp3.com/2018/03/creati… via TrinityP3 via antonbuchner #digital #cx

Agile #Marketing delivery – Become an instant expert trinityp3.com/2018/04/agile-… via TrinityP3

The importance of unsubscribe management trinityp3.com/2018/03/import… via TrinityP3

Digital and Technology alignment – Become an instant expert trinityp3.com/2018/03/digita… via TrinityP3

Marketing Performance measurement – Become an instant expert trinityp3.com/2018/02/market… via TrinityP3

The Ad Industry in 2018 – The Year of Magical Thinking trinityp3.com/2018/05/ad-ind… via TrinityP3 #marketing #business #advertising #thinking

Top 5 dumb ways to use data in #marketing trinityp3.com/2018/05/top-5-… via TrinityP3 #advertising #DataScience #lackthereof #digital #nontargeted

What Happens When the Magic of Creativity No Longer Works? trinityp3.com/2018/05/what-h… via TrinityP3 #marketingtips #creativity #advertising

Is ZBB (Zero-Based Budgeting) Mismanaged by Advertisers? trinityp3.com/2018/05/izero-… via TrinityP3 #marketingtips