USL Championship on CBS: 431k viewers MLS Cup on FOX: 427k While we can't say too much about MLS without Apple TV numbers, this does show the amazing growth of the USL. Proud to be on the Octagon team that worked with USL Championship on their CBS deal nytimes.com/athletic/59934…

Congrats FIFA! A landmark deal further establishing Netflix as a live sports destination. 2027 can't come soon enough. Thank you for entrusting our team with FIFA Women's World Cup media advisory. Octagon William Mao Justin Beitler Sam Marks variety.com/2024/tv/news/n…

TV advertising is increasingly dependent on live sports programming. The “old” 80/20 carriage/ad revenue principle is no more and varies more than ever by network. Thanks to Octagon sister agency, Magna, for illustrating ad revenue’s growing importance.

#SCOTUS stays firm on TikTok US ban this weekend, and US Leagues should already have a social reach strategy readied. NBA is a first mover, launching a #RedNote account. FYI, RedNote, boasts 339M MAUs compared to TT's 995M. Octagon yahoo.com/news/chinese-a…

The most watched Rugby property in the US + the Worldwide leader. Fantastic coverage leading up to #RWC2031. Way to move the sport of rugby forward in this market Major League Rugby William Mao Daniel Cohen Sam Marks Octagon

Scrum Down, Stand Up, Score! Congrats to Major League Rugby x @ESPN taking US Rugby to the next level. Thanks for letting Octagon tackle this one.

The power of NFL and its #SuperBowl. Tubi is broadcasting it in 4K - the best subscription-free option to watch the SB. U.S. Google searches for Tubi have peaked the morning before the game. Interest is expected to peak higher, with Tubi also airing two ads during the game.

At $1m :30 spot for the simulcast that’s over $70M in Tubi ad revenue alone.@octagon

From Super Bowl ad spots, to increased social engagement, new broadcast partners, new formats, races, & the injection of celebrity - it's a good time to be in market with media rights for motorsports 🏎️🏎️ Adam Stern Sports Business Journal Formula 1 NASCAR NTT INDYCAR SERIES NHRA sportsbusinessjournal.com/Articles/2025/…

Carriage dispute btwn the 4th largest pay tv distributor YouTube TV & Paramount means a weekend blackout for CBS Sports if not solved. The Genesis Invitational Big Ten Conference SailGP PBR among sports possibly impacted. YTTV w more leverage than ever before, +8M subs. cordcuttersnews.com/youtube-tv-bou…

Streaming media cos. need to deploy ad tech, new rev strategies to cross the profit gap. Always a fan of 'try something new', Reliance Jio combines neuroscience primary research w/ IndianPremierLeague ad sales. Shooting for 420M mobile subs & $10B committed, try it! reuters.com/business/media…

Pro League ASGs are in need of a revamp to boost viewership. Clearly, the NHL found a new model that works.

Persistent, cross-platform promo of your property by traditional sports outlets has never been more important than now. Can't stress enough how challenging the fight for fan awareness/consumption is. This should be KPI #1 when striking media rights deals in today's environment.

Tomorrow, not only the #UCLFinal will have huge stakes. The #FIFACWC playoff game between LAFC and Club América will be BIG. Both teams are playing for access to a potential prize pool larger than what MLS teams will earn from their 10-year Apple deal. Octagon analysis 🧵(1/3)

Ahead of tonight's #NBAFinals, let's look back at the recent viewership history of Game 1's. Octagon

OOH viewership added 30% for the match total 👀. Imagine next summer's FIFA World Cup OOH numbers...could reach 50%. Octagon

Wall Street reaction to traditional media investing further in sports/streaming is underwhelming today. @Fox launching Fox One, @ESPN equity tie up NFL & WWE jewel events license, Peacock biggest upfront ever, +10% YoY ad rev from sports CBS Sports - consolidation coming.

A $B pricetag draws headlines (rightfully so), but here's a humbling reminder of the #NFL's colossal scale in the U.S. #mediarights market: The league's CBS deal alone yields more than twice the fees per broadcast hour and nearly 2x the AAV relative to the latest #UFC deal.

The Pac-12 Conference cares that its fans have national, free access to a large amount of their best football and basketball games The CW. That's a fan first #PAC12! Congratulations to both groups and thank you for trusting Octagon cbssports.com/college-footba…

No UI/UX issues for their 1st NFL global livestream. Well done, YouTube. As more NFL games are carried exclusive on streamers this season, and more global rights are sold; interesting to note-this game posted an international audience share of 6.3% - lots of room for growth.