Most ecom business owners are not marketers, so they don't leverage marketing channels as they could. A good example is email marketing: not enough emails are being sent that could produce 30-50% of the revenue.

One of my major influences in ecommerce was joining Build Grow Scale two years ago. Met Tanner Larsson and Matthew Stafford and their team. Still applying what I learnt and keep the book “Ecommerce Evolved” as my ecom bible.

Two side of risks: 1) Try something new and fail 2) Not trying anything and stay stuck in the same place There is always risk involved

"We do not rise to the level of our goals. We fall to the level of our systems" This phrase was adopted by James Clear from a phrase by Greek poet Archilochus: “We don't rise to the level of our expectations, we fall to the level of our training.”

Not ready to delegate ads? I've done it in the past and it disconnected me from my clients. As an an ecom owners / creators, ads are this fine and sensible part of the business that tell us how well we know not only our clients, but our businesses. Delegation comes after

Most entrepreneurs learn this lesson too late: You never know how good your team is until you go away. But also, they’ll never know how good they can be if you’re constantly managing them. Great insights while reading @BenjaminPHardy ‘s book “10x is easier than 2x”

Create a culture of focusing on the right KPIs and train your team for that.

If you don’t want their life, don’t take their advice.