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High quality impressions run across a variety of player sizes: review player size alongside all measures of quality bit.ly/1t4QTuu

60% of vid ad imps are delivered thru small players. When executed well, small sizes CAN offer scale&price efficiency bit.ly/1t4QTuu

75% of video ad impressions are delivered through large players on major media publishers #datanuggets bit.ly/1t4QTuu

Adtricity’s technology detects bots from infected/malicious computers as well as from infected web sites. bit.ly/1t4QTuu

81% of all video ad impressions verified through Adricity can be measured for viewability #datanuggets bit.ly/1t4QTuu

14% of imps within ad networks/exchanges are bot impressions, 7% on internet brands, 2% on major media #datanuggets bit.ly/1t4QTuu

#datanugget -> Measured Rate (%) = (Viewable Impressions + Non-Viewable Impressions) / Total Served Impressions bit.ly/1t4QTuu

iframe stacking&auto-initiated functionality continue to plague the market, resulting in high degree of poor quality bit.ly/1t4QTuu

Malicious zombie computers&covert crawlers cost the market an annual estimate of $308M #flashbackFriday #BotDetection bit.ly/1pGwPkZ

Measured rate will become an increasingly important metric. Does your provider disclose its MR on a consistent basis? bit.ly/1t4QTuu

27% of all video ad impressions are delivered thru medium players. 13% are delivered thru large players #datanuggets bit.ly/1t4QTuu

RT Vindico: Jeremy Haft at Чехова Катя Santa Barbara summt.Are your ads delivered into quality environments?

#BotDetection within Adtricity showed an overall growth trend of 531% over Q1 '14 bit.ly/1pGwPkZ

RT Vindico: "So many new opps for QUALITY inventory sprouting up. A trend we like to see! Via VideoInk bit.ly/1uzfmHZ "

RT Vindico "ICYMI: Our October Newsletter is hot off the press!Free Adtricity for Pubs, IP Onboarding, & more bit.ly/1vZ4yHo

RT @Vindicogroup: "#transformationTuesday: we saw a shift in % of quality imps, from 34% in '13 to 45% as of Q2'14 bit.ly/1t4QTuu "

Online vid rev expected to hit $5.96B this year! What are u doing to minimize costly waste? via @digiday @kennethhein bit.ly/1CCUzwL

There’s more to quality than viewability, don't forget verification! See our findings incl. bot traffic & execution bit.ly/1t4QTuu

Per a survey of our advertisers&agencies, the quality of ad placements is the #1 consideration in allocating Q4 spend bit.ly/1t4QTuu

83% of our surveyed advertisers and agencies require a minimum viewability percentage threshold! bit.ly/1t4QTuu