Congrats Neuralink team for an epic accomplishment and cheers to the Play team for all the hard work that went into launching Neuralink.com - ushering in a new era ✨

San Francisco-based #design studio Play contemporised the identity of Omnicom-owned Doremus, the oldest B2B agency in US, reflecting its century-long tradition of non-conventional B2B advertising with a touch of playfulness. ■ WK-042: Doremus → designeverywhere.co/work/doremus

Cy Biopharma by Play on Visual Journal → visualjournal.it/cybiopharma

First 👀 at our new work for Cy Biopharma. They research new types of psilocybin-derived drug therapies to treat chronic pain more safely and effectively. DM us if you’d like us to go into greater molecular detail. The Cy brand identity system balances the mystical with the

Design studio Play's new work for Cy Biopharma. The identity system balances the mystical with the scientific. Vibrantly fuzzy, neon-tinged, amorphous shapes are grounded by Swiss design grids and sharp, clean typography.

Cy Biopharma by Play visuelle.co.uk/cy-biopharma

Play x OpenAI, excited to share more soon 👀

EXHIBIT: Play’s identity and packaging design for psilocybin-based pharmaceutical brand Cy balances the mystical psychedelic experience with a scientific utilitarianism. ow.ly/Wa4M50PPaAG

Play / Cy Biopharma / Packaging / 2023 [ift.tt/P1hEnmg]

Play's #packagingdesign for Cy Biopharma incorporates vibrant, ethereal shapes with neon highlights, set against Swiss design grids and precise typography to achieve a harmonious blend between the mystical and scientific elements of the brand. #DailyDesignInspiration

More on this soon 👀

When animated, the OpenAI DevDay system cycles through a series of dynamic geometric movements. Freely expanding, transforming, shifting, and revealing itself in fresh ways.

Bit by bit: how Play (Play) designed a fresh and fitting identity for OpenAI’s first DevDay conference → t-bi.link/openai-devday

Bit by bit: how Play (Play) designed a fresh and fitting identity for OpenAI’s first DevDay conference → t-bi.link/openai-devday

Thanks for the review UnderConsideration !

Today on Brand New (Reviewed): New Logo and Identity for OpenResearch by Play underconsideration.com/brandnew/archi…

OpenResearch by Play on Visual Journal → visualjournal.it/openresearch