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Ankita Shirsolkar from Lodestar UM is Rising Star Awards' finalist in the FMCG & Retail category, for Identifying & Activating High Value Audience for Johnson’s Baby to Drive Brand Consideration #RisingStarAwards #RisingStarAwards2023 #MediaStrategy #advertising Lodestar UM

This #Christmas🎄, IPG Mediabrands India agencies – Lodestar UM, Initiative, RapportWW – orchestrated a heartwarming Gift Drive named “Bring A Smile.” Our people transformed into Santas, fulfilling the wishes of #NGO kids under the initiative. #MerryChristmas #BringASmile 😊

Aditi Mishra, CEO of Lodestar UM, outlines key trends for 2024 in FE BrandWagon article. She emphasizes leveraging election viewership, capitalizing on the IPL and ICC T20 Cricket World Cup, and navigating the evolving media landscape. Read the story: 🔗 financialexpress.com/business/brand…

A Finalist at the BestMediaInfo Rising Star Awards, Vaishnavi Kamath, Manager-Data Science at Lodestar UM shares her exhilarating journey from statistical academia to guiding brands through effective investments. Mediabrands India UM Worldwide IPG Mediabrands APAC bestmediainfo.com/2024/01/consta…

In the Social Samosa article, Hema Malik, our Chief Investment Officer, emphasizes the significant role of elections and a bustling cricket calendar as driving forces in 2024. Explore the detailed insights and media forecasts In the story. 🔗 socialsamosa.com/experts-speak/…

In an era of progressive initiatives, the ad industry faces scrutiny for inauthentic portrayals of women and reinforcing regressive roles. Aditi Mishra, CEO of Lodestar UM, sheds light on these pressing issues, in Impact Magazine feature. 🔗: impactonnet.com/impact-feature… Mediabrands India

Aditi Mishra, CEO of Lodestar UM, explains that content that pivots around sensationalism and shock value tends to perpetuate stereotypes. #womensday #avertising #media #marketing #stereotypes #commercials Read full story here: impactonnet.com/.../tokenism-o…

"Print has recovered in terms of ad volumes. Our data shows that the overall advertising by square cma has over-indexed to the 2019 level." Our Chief Investment Officer, Hema Malik, discusses the dynamics of print ad in today's digital age 🔗 exchange4media.com/media-print-ne… exchange4media group

🎉 Celebrating 25 remarkable years with our CEO Aditi Mishra! As our network CEO at Mediabrands India, Shashi Sinha, aptly puts it, “Aditi’s journey from fresh out of business school to CEO of Lodestar UM is unparalleled in Indian advertising.” Here’s to many more years of success! 👏

🌟 Thrilling news! Ritu Trivedi Upadhyaya, Vice President - Business at Lodestar UM, stands tall among the distinguished winners of Social Samosa's revered Superwomen 2024! Congratulations, Ritu! 👏 Social Samosa Mediabrands India IPG Mediabrands APAC UM Worldwide

Shashi Sinha, CEO of IPG Mediabrands India, will deliver a keynote address on "Battle For Live Viewing: Live Sports Leading the Streaming Arena: Strategies for Effective Marketing on #CTV," at the e4m Connected TV Conference on 9th May. Say tuned! #ThoughtLeadership #ShashiSinha

In the latest Impact Magazine cover story, “VANISHING VROOM VROOM”, on the rapid rise of #EVs in India, Aditi Mishra, CEO of Lodestar UM, highlights the factors propelling this growth, including economic benefits and expanding infrastructure. 🚗 🔗: impactonnet.com/impact-feature…

📢 Just 1 day to go for the seventh global #UMImpactDay! This year, with the theme "ONE Day, ONE UM, ONE Better World," we're excited to collaborate with LGBTQIA+ owned businesses, providing a platform to showcase and sell their amazing products. #UMBetterWorld #LodestarUM #ONEUM

Lodestar UM collaborates with LGBTQIA+ owned businesses for Impact Day bestmediainfo.com/mediainfo/adve…

Lodestar UM partners with LGBTQIA+ owned businesses for Impact Day medianews4u.com/lodestar-um-pa… Lodestar UM #AditiMishra #UMImpactDay #UMBetterWorld #media #newsupdate

Yesterday, we celebrated our seventh global #UMImpactDay by collaborating with amazing LGBTQIA+ owned businesses. The response was overwhelming. Congrats to all the UMers across the world for making this initiative a success! 🌍🎉 #UMBetterWorld #ONEUM UM Worldwide Mediabrands India

Hema Malik, Chief Investment Officer at IPG Mediabrands India, discusses the expected boost in TV ad rates during the upcoming festive season. She predicts a 10-15% increase in ad rates due to heightened demand for regular entertainment. 🔗 exchange4media.com/amp/advertisin… exchange4media group

In a Storyboard18 feature, Hema Malik, our Chief Investment Officer, sheds light on key trends in the luxury advertising space. Hema notes an 8-10% increase in ad spend among premium brands, with a growing trend towards experiential marketing. 🔗 storyboard18.com/brand-makers/p…

Snigdha Chakrabarty, Associate VP - Data Sciences at Lodestar UM, has been featured in Social Samosa’s #Superwomen Edition 2024 of THE PULSE magazine, contributing to an insightful discussion on breaking gender stereotypes in media & analytical roles. Social Samosa Mediabrands India

🏆🇮🇳🥋We’re beyond thrilled to cheer on our very own #NeeralTrivedi, Director – Business at Lodestar UM, for her phenomenal victories at the 10th Asian ITF Taekwon-Do Championship in Bengaluru! 🥋 Neeral brought home 2 golds and 1 silver in the veteran 45+ category events! 🥇🥇🥈