Akíntọ́yè Growth expert, that has some sales experience but super good at marketing strategy & digital marketing. At the end of the day most of their work will end up being digital. So someone that can think strategy, creative and knows digital channels & conversion is a win!
Akíntọ́yè I think it actually depends on the customer acquisition channels and strategy. In some cases, head of sales report to head of marketing, in some cases there is no head of sales but when you have clearly defined channels especially that involves offline, sales stands alone.
