Yesterday I presented READY? SET. GO! at the Beet Retreat in Santa Monica which lays out why I believe the digital advertising sector is poised to thrive in 2025. A thread (IN 2 PARTS).

The New York Knicks

Only three things matter in adtech in 2025. 1. CTV: If you win the CTV battle as an adtech company, you have a shot to win the war. CTV is the fastest-growing channel and the one that disproportionately drives real results (incremental sales). This is what the smart money in

I have a hard time coming up with anything that’s more overrated than airport lounges

On a flight from JFK > LAS this AM. It feels like a big “flying in to do CES in 48 hours” crew ☕️

The cool thing about working at an ad agency (creative or media) in your 20s is that you get exposure to a lot of different industries. At one point I was doing work for luxury (Kering), sneakers (Puma), paper plates (Georgia Pacific), and annuities (Aviva) at the same time.

Going to Rome and the Amalfi Coast this summer. Anyone have some recommendations? 👀 🇮🇹

It’s the part of the Oscars where everyone says, “____ _____ died?!”

Another favorite pastime during the Oscars? “Oh wow, it’s _____ ______. How old are they now?”

Is that a hickey?

Happy Friday 🍻

This is perfect. 👌

Some people (who should know better) are actually arguing that if someone was "elected", he or she can "somewhat" ignore the law. The protection against tyranny from majority rule is what Tocqueville believed made America unique; it was subsequently copied by modern states.

A lot of you have been asking: what the hell is the Borough President? I’m here to help. Follow along at keithpowers.nyc See you out there.

KNICKS WIN!!!

BING. BONG. See you on the other side Obi Toppin. Looking forward to a fun series!

My fellow Knicks fan, the question is … do you believe this much? 🤑🔵🟠🏀

The Weather Channel app would increase its daily active users 10X in a month if they just played their 90s smooth jazz playlist automatically when you opened up the app.