Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile
Tom Rozee | eCommerce Advertising & Growth Agency

@tomrozee1

Founder of Rozee Digital - Utilising Omnichannel Digital Strategy & Ad Creatives To Scale Ecom Brands | Man Utd Supporter

ID: 1390366328427589636

linkhttps://www.rozeedigital.com/ calendar_today06-05-2021 18:02:28

2,2K Tweet

1,1K Followers

1,1K Following

Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

Struggling with Meta Ads after the Andromeda update? Here’s what’s actually working now for eCom brands: ✅ Raw, buyer-relevant creative ✅ First-party data > broad interest stacks ✅ Offers that convert on sight ✅ Landing pages built for Meta ✅ Smarter retargeting w/

Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

Most ecom brands are still targeting like it’s 2020. Want better ROAS? Start using in-market audiences and custom intent signals to get in front of real buyers, not just browsers. It’s about refining your targeting to boost ROI and lower CAC. I’ve attached a free mind map

Most ecom brands are still targeting like it’s 2020.

Want better ROAS? Start using in-market audiences and custom intent signals to get in front of real buyers, not just browsers.

It’s about refining your targeting to boost ROI and lower CAC.

I’ve attached a free mind map
Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

53% revenue growth in 30 days. One of our clients at Rozee Digital hit $252,025 in sales which is up 53% YoY. How? Same offer. Same creative strategy. Same user journey. No disconnects. Meta + Google + Email + Landing pages. All aligned. One goal. Strong growth = making

53% revenue growth in 30 days.

One of our clients at Rozee Digital hit $252,025 in sales which is up 53% YoY.

How?

Same offer.
Same creative strategy.
Same user journey.
No disconnects.

Meta + Google + Email + Landing pages.

All aligned. 

One goal.

Strong growth = making
Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

The most expensive mistake I made early on? Thinking I could care enough for both sides. Over the weekend, I hit a truth I’d been dancing around for too long: Some founders say they want growth. But act like they really don’t. They’ll have everything going for them: • Solid

Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

One of the hardest lessons in growth: Saying no when the numbers say “not yet.” Founders get excited. The product’s working. Ads are scaling. Revenue’s up. But if ROAS isn’t sustainable, scaling just burns cash faster. That’s not ambition... it’s gambling. We don’t scale

Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

Are you sleeping on DSAs? Dynamic Search Ads = an underrated way to unlock long-tail scale without bloating your keyword list. We built a simple mind map: 🧠 Maximise reach 🎯 Target intent ⚙️ Scale smart Free download attached. Use it. See the results...

Are you sleeping on DSAs?

Dynamic Search Ads = an underrated way to unlock long-tail scale without bloating your keyword list.

We built a simple mind map:

🧠 Maximise reach
🎯 Target intent
⚙️ Scale smart

Free download attached. Use it. See the results...
Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

Male UGC creators in the USA 🇺🇸 Struggling with hair loss? We're looking for creators to test a new hair regrowth device that’s changing the game. If you’ve got the content chops & want to help others regain confidence—drop your portfolio below. Our team will DM you back 🔁

Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

What scaled in 2023 won’t survive 2025. Ecom ads are shifting fast: → AI-led creative → Video-first content → Cross-platform journeys Still clinging to one channel? You’re not scaling, you’re stalling. Adaptation isn’t optional. It’s the strategy.

What scaled in 2023 won’t survive 2025.

Ecom ads are shifting fast:

→ AI-led creative
→ Video-first content
→ Cross-platform journeys

Still clinging to one channel?

You’re not scaling, you’re stalling.

Adaptation isn’t optional. It’s the strategy.
Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

AI isn’t the future of scaling... it’s already here! The smartest brands are using it to: → Auto-target audiences → Adjust budgets in real time → Test creative at speed Manual scaling is done. Free mind map attached: How to scale with AI across platforms.

AI isn’t the future of scaling... it’s already here!

The smartest brands are using it to:

→ Auto-target audiences
→ Adjust budgets in real time
→ Test creative at speed

Manual scaling is done.

Free mind map attached: How to scale with AI across platforms.
Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

A lot of brands + marketing teams run TikTok, Meta, and Google in silos. Real scale = syncing them into one journey: → Meta builds demand → TikTok grabs attention → Google converts intent Built a free mind map to show how. Grab it below 👇

A lot of brands + marketing teams run TikTok, Meta, and Google in silos.

Real scale = syncing them into one journey:

→ Meta builds demand
→ TikTok grabs attention
→ Google converts intent

Built a free mind map to show how. Grab it below 👇
Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

Most brands still treat TikTok like it’s just top-of-funnel. But TikTok Shop is changing the game; discovery, decision, and checkout all in one scroll. Short-form UGC, creator collabs, live selling; it’s not just content anymore. It’s commerce. Test it like you mean it.

Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

Your ad spend probably isn’t the problem... Your system is. 💡 Better creative 🛒 Smarter upsells 🔗 Higher-converting pages 📩 Stronger retention 🎯 The right offer Fix those first, before you scale spend. Growth isn’t about doing more. It’s about doing what’s already

Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

Scaling ad creative isn’t about grinding harder. It’s about systems. Our 7‑pillar framework for producing ads at scale: 1️⃣ Standardised processes 2️⃣ Collaborative workflows 3️⃣ Batch production 4️⃣ Scalable design systems 5️⃣ Smart outsourcing 6️⃣ Data‑driven iteration 7️⃣ Team

Scaling ad creative isn’t about grinding harder.

It’s about systems.

Our 7‑pillar framework for producing ads at scale:

1️⃣ Standardised processes
2️⃣ Collaborative workflows
3️⃣ Batch production
4️⃣ Scalable design systems
5️⃣ Smart outsourcing
6️⃣ Data‑driven iteration
7️⃣ Team
Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

Most brands treat Google & Facebook like separate worlds. But when you sync the data, everything gets sharper: → Better targeting → Smarter retargeting → Clearer creative angles Search terms, video views, demographics; Google’s insights can fuel stronger Meta campaigns.

Most brands treat Google & Facebook like separate worlds.

But when you sync the data, everything gets sharper:

→ Better targeting
→ Smarter retargeting
→ Clearer creative angles

Search terms, video views, demographics; Google’s insights can fuel stronger Meta campaigns.
Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

If your brand runs ads on Meta, Google, TikTok… …and you're still guessing what’s working?! You don’t have a performance problem. You have an attribution problem. 🧠 Track what actually drives revenue 🔁 Align reporting across platforms 📈 Scale with confidence; not hope

If your brand runs ads on Meta, Google, TikTok…

…and you're still guessing what’s working?!

You don’t have a performance problem.

You have an attribution problem.

🧠 Track what actually drives revenue
🔁 Align reporting across platforms
📈 Scale with confidence; not hope
Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

Most scroll past your ad not because they hate your offer… But because it doesn’t feel like anything. Emotion wins attention. Not polish. Not features. Not logic. 📌 Pain > curiosity 📌 FOMO > fluff 📌 Real faces > studio shoots 📌 One line that gets them > perfect copy If

Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

Most Google Shopping campaigns fail before they start. It’s not the budget. It’s the setup. ✅ Feed accuracy ✅ Smart Bidding + negatives ✅ Segmentation by performance Right data in → right sales out.

Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

Bland Google Search Ads don’t get ignored because they’re bad. They get ignored because they blend into the SERP like wallpaper. If your headline doesn’t demand attention… If your CTA doesn’t push action… If your ad extensions aren’t adding value… You’re not competing;

Tom Rozee | eCommerce Advertising & Growth Agency (@tomrozee1) 's Twitter Profile Photo

£501K ads → £1.71M sales. 3.41x ROAS. 40,116 purchases. No hacks. No fluff. Just profit-first scaling. 🚫 No “spray & pray” targeting 🚫 No one-hit creative burnout 🚫 No chasing vanity ROAS ✅ Scale proven buyers ✅ Multiple winners running ✅ NC-CPA + margin > ego Anyone

£501K ads → £1.71M sales. 
3.41x ROAS. 
40,116 purchases.

No hacks. No fluff. Just profit-first scaling.

🚫 No “spray & pray” targeting
🚫 No one-hit creative burnout
🚫 No chasing vanity ROAS

✅ Scale proven buyers
✅ Multiple winners running
✅ NC-CPA + margin > ego

Anyone