Was watching the 1971 MLB All-Star game last night. 19 Hall of Famers. Amazing. What a different game. Fast paced, pitchers changing speeds instead of all high octane, no batting gloves, hitters choking up. Did have defensive shifts though.

Had an interesting conversation with a prospective client last week about ebooks vs white papers. Her question: What's the diff? Here's my take. condardowriting.com/blog/2015/03/0…

Just received an email from my heating service supplier. Subject line: "Hi, [Customer First Name] - It's That Time Again.." If you're going to personalize your email campaign, make sure you actually personalize.

Almost 50 years later and it still amazes. Secretariat is a creature out of a myth

Companies sometimes emphasise the unique points of their products even though they don't particularly help their customers. Make sure a USP justifies its place with true benefits.

Bishop Fenwick wins its first outright girls Carlin Cup, 2-0 final. Lily Pregent third period GWG, Lauren Diranian goal and assist, 18 save shutout for freshman Ella Tucker Audrey Buckley stopped 26 for Peabody

Fenwick took home the Carlin cup with a 2-0 win against peabody. Outstanding game from Ella tucker in net. Lily prejent w/ a goal and Lauren Diranian w/ a goal and assist #girlshockey #wearefenwick Fenwick Crusaders Matt Williams Phil Stacey @salemnewssports ItemSports

I couldn't think of a better title for this cause it's just preposterous, so here it is: The 2001-2019 Patriots Were Good

If you'd like to increase your B2B leads, check out my book, Rethink Lead Generation. Learn advanced lead gen strategies using SEO, Content Marketing, ABM, Referrals, and your Website. stratabe.at/rethinklgen #B2BMarketing #LeadGeneration

Pansies get a bad rap. They’re the first ones out of the box in the spring because they’re hardy enough to survive March in New England.

When they let Giannis get away with EVERYTHING - charging, traveling- there is simply no way to stop him. Makes a mockery of the sport.

Lynnfield wins the NE Regional 7v7 Small Div. Championship! I LOVE winning ❤️🏈💪🇺🇸

Great #copywriting is the glue for ALL of your #marketing. It helps you to cut through the noise, attract attention, differentiate your brand, deliver a better experience, influence their decisions, increase conversions, and build brand affinity.

Want better #ContentMarketing results? Approach your content as an investment portfolio and diversify in line with your business objectives. Some content for expanding reach, other content for capturing emails early in the journey, other content for sales enablement, etc.

“You can’t be common; the common man goes nowhere. You have to be uncommon.” - Herb Brooks Happy heavenly birthday Herb, my mentor, my friend.

4 Types of Content Creation (and How to Decide Which is For You) ow.ly/tWb750KbCpQ #ContentCreation #ContentMarketing

Catch me tomorrow at the #Inbound2022 session “Marketing Rules of Thumb: Trust It or Bust It” inbound.com #inboundmarketing #marketing

Varsity Football: Lynnfield leads Saugus 34-0 at the half Saugus Athletics

Padres (w Bogaerts) 12-12; Dodgers (w Betts) 12-11; Red Sox (w “nobody”) 12-11. It’s early, but still…just sayin’

How to Rethink Your #Marketing to Unleash Growth stratabe.at/rethinkhte A collection of Tom Shapiro 🇺🇦's recent interviews and bylines.