The 300 speaker, 300 sessions model is showing cracks. And no, this is not another "less is more" post. I am out of the busiest Q1 and Q2s of my career. Never worked on so many projects, attended so many events, and received so many comments on LinkedIn. One comment from a

The Tech Week movement (1500 events and 25k attendees) is an evolution of Barcamps in 2006/2007. User generated events but this time with an overarching ecosystem holder. Powered by a16z invested Partiful. This could be the tipping point for the platform to become a business

Creators are feeling lost after seeing what Sora can do with video. In-person is the play. From a content perspective, creating content in-person is the future.

Even tech is still busy This is the latest map

For years events have been about where and how we do it. Now it’s about what we do.

Hot take: fuck using D4792 for a trade show booth. Give street names to your show floor and numbers to booths. 3 Main St. or 12 International Way Much better

Who will be at Dreamforce?

Do I know an event planner in Barcelona?

Special reunion of ex-Hopin team at IMEX. Still in events, some building AI, some working for huge tech companies, some doing M&A.

Small events are driving attendance. Not large events. Top decision makers are going from one dinner to the next. These may happen as part of Dreamforce or Tech Week, good for them, but attendance is driven by small relevant meetings. Max 20 people Curated With soft touch

Dreamforce is an incredible place. Amazing. How they handle the Keynote is absurd.

An event that sends more than 5 emails before the show is amateurish at best.

SFO Las Vegas St Louis NYC Barcelona Rome Vegas Milan Speaking season is on

Truth is that many event marketers don't fully grasp how measurement, attribution, pipeline impact, etc work. They lose millions on events for 'branding' without any accountability. More common than we think.

I don't understand how tech and social media companies don't build platforms for events.

Please stop calling conferences Evolve

AI in events is solving a lot of operational and UX issues. The strategy piece is still pretty much messed up for many events.

I see there is a rush to make business events more human, without structure, pure human interaction. This is great. As long as they serve their main purpose. Do business. Otherwise they are just parties for people to chill and have fun. That is respectable but doesn't last.

Had game changing event talks in the past two days. Some of the most consequential of my career. Feel like I am finally getting to the core of planning events and what it means. A 20 year journey. Sorry, that’s the tweet

When algorithms send you 100 likes for months it feels great. When they take it away it is so difficult for most of us to bear. Imposter syndrome is devastating. Hard to come back for most.