The question is no longer whether the current approach is enough, as it patently is not. The real question is: what new strategy can finally break the deadlock and deliver a smoke-free future? This report provides an answer that is compelling, evidence-based and actionable.

"At #NoSmokeSummit25, science — not ideology — guided the conversation on #HarmReduction." Learn more: nosmokesummit.org/news

By now, it’s clear: traditional tobacco control alone isn’t working fast enough. Despite decades of public health campaigns, billions of smokers worldwide still light up daily, and many of them simply can’t or won’t quit. That’s the reality hundreds of global experts confronted

At the 8th No‑Smoke Summit, policy expert Clive Bates reminded the audience of the urgency: worldwide, 6.3 million die annually from smoking, and an additional 1.3 million from secondhand smoke. He underscored how quitting by age 40 can avoid nearly all excess mortality, and

"Effective THR regulation isn’t about restriction — it’s about balance."

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Advocacy isn’t just about having the right message — it’s about using the right platforms to amplify it. Discover which platforms are driving the strongest engagement and real-world impact in our latest video. Follow We Are Innovation for more insightful information on

The report highlights how 21st-century innovations – such as vaping, heated tobacco, snus, and oral nicotine pouches – could dramatically accelerate declines in smoking-related deaths when integrated with existing tobacco control measures. Authored by Dr. Derek Yach (Derek Yach)

Les auteurs appellent à une "réinitialisation" de la lutte mondiale contre le tabac, exhortant l’Organisation mondiale de la Santé (OMS) et les gouvernements nationaux à mettre pleinement en œuvre les dispositions relatives à la réduction des méfaits du tabac (THR) déjà prévues

A major new report, Lives Saved: 100 Million Lives by 2060, released by international experts in tobacco harm reduction, reveals that more than 100 million premature deaths could be prevented worldwide if adult smokers switch from combustible cigarettes to safer nicotine

“The brief argues that the World Health Organization’s (WHO) Framework Convention on Tobacco Control (FCTC) has strayed from its original promise of evidence-based, transparent policy and now too often excludes scientific dissent and blocks consumer-driven innovation that helps

Dr. Karl Fagerström, a global expert on nicotine and addiction, discusses a new report that cuts through ideology with evidence. The message is clear: harm reduction saves lives and deserves a central place in public health policy. "This report brings clarity to a debate clouded

📢A new position paper explores how nicotine pouches could reshape the path to smoke-free societies — offering public health, environmental, and social benefits. We Are Innovation draws lessons from Sweden’s success, it highlights their potential impact, especially for women.

What if we told you that over 100 million lives could be saved by 2060 - not through miracle drugs or futuristic tech, but by embracing existing innovations in tobacco harm reduction? In this powerful new report, global health leaders Dr. Derek Yach and Dr. Delon Human make the

As #COP11 nears, evidence must guide decisions. Expert insights from Clive Bates offer actionable, harm reduction-focused strategies for public health leaders. Read. Share. Act. - Expert letters: clivebates.com/papers-and-let… - Resource hub: clivebates.com/cop11/

Which Countries Are Leading The Global Lives Saved Transformation? Read the report HERE: tobaccoharmreduction.net/global-lives-s… In this powerful new report, Dr. Derek Yach makes the case for a bold shift in tobacco control policy. Highlights from the report: -Projected lives saved by

Dr Derek Yach summarises the latest Lives Saved report: if even 20% of the world’s 1.1B smokers switch to safer nicotine over the next 15 years...smoking deaths could be halved by 2060.” ALL THE INFO INCLUDING THE REPORT: thr.net/global-lives-s…

Clive Bates & Experts Sound the Alarm for FCTC Decision! The stakes are high: the debate over tobacco harm reduction (THR) is no longer about ideology, but about evidence, ethics, and impact. READ MORE HERE: tobaccoharmreduction.net/article/clive-…