Was on an official spot? ithink Nike yes. NYU? #KelloggBowl #SuperBowlAds

The long Budweiser spot is fabulous. The short version worked pretty well, too. #KelloggBowl #SuperBowl

A huge thanks to Momentec for once again providing amazing jerseys for the #KelloggBowl #SuperBowl

A strange, strange ad from Tubi I see it, but not a plesant spot to watch. Weak branding, too. #KelloggBowl #SuperBowl

I can only imagine the approval process for that breast ad from Novartis! The CEO was probably, "You're going to do what????" #KelloggBowl #SuperBowlAds

The sales team at FOX Sports: NFL is probably talking to the NFL now. "Can we just give KC a couple touchdowns? Isn't there some penalty we can come up with?" #KelloggBowl #SuperBowl

Nerds Gummy Clusters is just an astonishing candy. Great #SuperBowl ad, too. What a wonderful world that we can have such candies. #KelloggBowl

I was sort of lost by that Door Dash ad. I see it...but it was just too wildly unrealistic for me. #KelloggBowl #SuperBowlAd

And the Q4 advertisers wept. #KelloggBowl

Good news! The #KelloggBowl panel will be here until the end of this game! Lots of ads still to come. #SuperBowlAds #SuperBowl

Yes...a sweet spot. But you plant a potato to get a potato? That isn't very productive. #KelloggBowl #SuperBowlAds

Bud Light brining it home with a solid ad! #kelloggbowl

That's a Bud Light spot! Very consistent with the brand equity, good attention, distinction. #KelloggBowl #SuperBowlAds

That Hims ad is wrong in just so many ways. #KelloggBowl #SuperBowl

What an iconic ad from Jeep ! Amazing brand building. One in a long series of epic #SuperBowl ads from the team at Stellantis #KelloggBowl #SuperBowl

The Tubi spots are not pleasant to watch. Negative amplification. #KelloggBowl #SuperBowlAds

That is a solid Booking.com spot...the benefit comes across: find the place that is right for you. #KelloggBowl #SuperBowlAds

This is an easy call: the #SuperBowlAds were better than the football this year. #SuperBowl #KelloggBowl

That's a wrap on the #KelloggBowl! Amazing night of advertising. Final results coming soon! Check out timcalkins.com for all the analysis tomorrow.

Results are final for the #KelloggBowl. Students at Kellogg School evaluated all the #SuperBowl ads. Top advertiser: Novartis. Astonishing spot. Ultra and Google also finish near the top. See the results here: kelloggsuperbowladreview.com