Blood, sweat and tears went into this one…here’s to a massive season ahead in the Premier League Hup the Clarets!

Another iconic X Originals launches 🔥 With only 39 Grand Slam titles to discuss… 🐐 🎾 Venus Williams Serena Williams

Go on Shane Lowry you absolute legend ☘️ Ryder Cup

The conversation ignited on X for the 2025 Ballon d'Or and saw +90% YoY video views on the platform 🚀 Massive congrats to Ousmane Dembélé and Aitana Bonmatí Conca

This is another epic X Originals concept launched this week around who is on your Rushmore of topics. What would you like to see debated next?

Delighted to host the Leaders Business “Attention Seekers” workshop for X UK and be part of the Mecca of sports conferences and innovation. Nice to hear our incredible partnership with Burnley FC and Unilever UK & IRE was the talk of the town. #LeadersWeek

Brilliant night seeing the premiere of the new ITV Racing “Champions: Full Gallop” series and my favourite sports story of 2025 with father and son conquering the biggest prize in jumps! Who would have thought Joel Dommett could be the answer to unlock new racing fans? 🏇

Huge shoutout to Crystal Palace F.C. for kicking off the latest "Don't worry, we've updated the bio" trend on X

Love this Burnley FC! Massive win!

Go on Harry Maguire you good thing!

I’m here for this content

Get in Burnley FC! Last minute winner! 🔥

What a legend and what an epic year for the 🐐 Willie Mullins

COYBIG Ireland Football ⚽️🇮🇪

Rory bloody McIlroy Rory McIlroy

There won’t be any goulash eaten tonight!! What a match! Come on Ireland!

💚

Here we go Fabrizio Romano

What a fantastic few days at the SportsPro Media Summit in Madrid. Had the privilege of presenting on how X is supercharging sports fandom like never before. Key takeaways from my presentation: - 3.94 trillion global impressions in sports conversation on X in the past year