With the cost-of-living crisis, many consumers are looking for more budget-friendly options in the meat aisle. Our 'Feed your family for less" campaign showcases the great value and versatility of pork with inexpensive recipes. Support the campaign here👇 ow.ly/Inam50Q7veS

Did I make them stand Infront of the banner?? Yes. 📸 Fab to meet new #AHDB x Nuffield Farming scholar for 2024 Hattie McFadzean 🎉🎉🎉 Plus cross sector collabing with AHDB gang Paul Flanagan & Daisy Green 🌾🐄 Thank you #NuffCon23 for the fantastic local hospitality! 🥂

Join us at this year's Grain Market Outlook Conference! The changing environments create more challenges for businesses, @leach_becki will join us to talk about: ✔Understanding change ✔Factors influencing mindset ✔Building resilience Register now ➡ ahdb.org.uk/events/grain-m…

Good luck Carrie McDermid and Stasha Napior-Kowska from AHDB's marketing team who are both up for awards at this evening's Women In Meat Industry Awards in London Follow the action at x.com/WIMIAwards meatmanagement.com/women-in-meat-… via Meat Management

Fabulous night at the Women in Meat awards! I didn’t win, but was beaten by an amazing lady that was thoroughly deserving! Thank you so much for the nomination Mark Jelley That meant more to me that any award ☺️ AHDB

We are pleased to announce the winner of this year's David Black Award is Hugh Crabtree - congratulations! 🏆🍾👏 Read more ➡️ ow.ly/Nhpe50Q9Fl0

Come along and meet AHDB staff and dairy and cereals & oilseeds sector council members tomorrow, stand 100. Don't miss your free bacon butty see you there! #AgriScot23 agriscot.co.uk/registration/

We’re pleased to announce the appointment of Graham Wilkinson as the new AHDB CEO. Read more on this: ow.ly/8hE050Qae4n

Busy morning so far at AHDB AgriScot AHDB Scotland AHDB AHDB Cereals

ITN Business, in partnership with AHDB is proud to announce the launch of a news-style programme Farming a Greener Future. Agriculture is facing a huge challenge; to support feeding the world’s population that is predicted to reach over 9 billion by 2050.

AHDB is absolutely clear that any review must be independent.

📢We have teamed up with ITN Business to launch 'Farming a Greener Future', a news-style programme premiering today! Hosted by Duncan Golestani, it explores the importance of livestock in sustainable agriculture and their role in providing food security. 👉ow.ly/CPBq50QaGlc

We’re disappointed and concerned @channel4 and @zanlandfilms haven’t consulted us in the making of ‘The Big British Beef Battle’. As an evidence-based public body, we feel it’s important that shows like this represent all sides and not be selective to fit a certain narrative. /1

We're on the lookout for a dynamic individual to lead as the Chair of the Pork Sector Council. If you're passionate about shaping the future of the pork industry and have the skills to drive strategy and provide oversight, apply today: ow.ly/7kAB50QesTc

UPDATE: AHDB has issued a complaint to OFCOM highlighting that the programme was incredibly biased against beef with very limited scientific evidence. There was undue focus on the global situation and the presenter's opinions against beef were too apparent and forthright. /1

One hour of Friday night TV has provoked a whole weekend of reaction from farmers, and rightly so. Head of Media Relations Phil Maiden shares some of the inaccuracies we've included in our complaint to Ofcom following 'The Big British Beef Battle'. 👉 ow.ly/24q150Qg0MZ

For the first time, smaller abattoirs in England will be able to apply for capital grants through a new £4 million fund designed to boost the sector. Find out more below 👇

📢Reminder: as of 13 December, non-assured producers must demonstrate that a vet visit has taken place in the past 12 months when sending animals to market or slaughter. Read more on this 👉 ow.ly/b0lY50QijYN

It's my last day at AHDB . What a ride it's been! Thank you to the brilliant AHDB team, to our many industry friends and partners and of course to levy payers. Wishing my successor Graham Wilkinson all the very best. #farming #agriculture #food

Plough Sunday is always a big event in our village, with the plough being brought into the church and blessed. We also had local folk singers and dancers. With swathes of Nottinghamshire still under water today, we’re thinking of those who ‘work the soil’.