Raising is never easy, but some things make it harder. I was 22, trying to raise money, and I thought I had to sound like a 35-year-old ex-Stripe PM. So I filled my pitch with jargon: → "$100B whitespace" → "Proprietary data moat" → "Vertical SaaS with embedded fintech" I

Creators don’t trust agencies. Agencies don’t trust platforms. Brands don’t trust metrics. Everyone’s sending each other Excel sheets and praying someone follows through. You don’t fix that with a prettier UI or a viral content strategy. You fix it with transparency,

We were just featured on Wellfound as one of the top startups in the content creator space. When we started building, it wasn’t flashy. Just long nights solving real problems for talent managers drowning in chaos, from 10MB PDFs to scattered WhatsApp threads and missed

I was ranked outside the top 100 in high school. Four years later, I was studying at Cambridge. I’ve been followed by a few uni students recently, so I thought I’d share something that might help. Here are 5 things that I wish I knew earlier. Nothing fancy. Just stuff that

A single inbox to rule them all. It's a problem TM's grapple with every day and I'm stoked that since dropping it yesterday, we're helping 30 new agencies globally save time for free. A huge thank you to the entire RosterGrid team for running a 2 day sprint to achieve that

There’s no manual for becoming a great talent manager. So we made one. Introducing The 2025 Talent Manager Playbook, a Notion doc built by people actually in the trenches. Inside, you’ll get: ✅ DM and email templates that don’t get ignored ✅ 10+ contract templates with

If you work in creator ops, this one's for you. I just launched a newsletter for the people behind the scenes of India’s creator economy. It’s called Creator Ops Weekly. No fluff. Just real insights for talent managers, agency leads, and ops folks scaling creators every day.

My sister is a doctor who's recently had a baby. She has no business experience and sometimes struggles with basic tech (no offence, Natasha Moudgil) For the past three months, she's been stuck in a frustrating back-and-forth with her strata manager over plumbing and carpet

Calling all Talent Managers 🔈 I am available for management. You may know me from my 4 second stint from 0:04 to 0:08 of a recent local news report. Merch releasing soon, stay tuned 👀

Last week, I spoke with the founder of one of the fastest-growing talent agencies in India. They’ve scaled fast. Managing some of the country’s most in-demand creators. Brand deals flowing in weekly. He told me he’s been pitched “pay-per-lead” schemes multiple times. Every

One year ago, I dropped out of Cambridge and launched my startup. I’m not sure what I expected, but I can tell you it wasn’t what I’ve experienced. It’s been a year of learning, growing, and a few face-palm moments. Here’s what I’ve learned, and what Cambridge never told me

🚨 India’s Top Journalists Covering the Creator Economy & Influencer Marketing: Curated for You! 🚨 Good Morning :) Our team has done a lot of work in the past few weeks compiling contacts to help our partners get recognised across the country. So why not share it with all of

Most influencer marketing agencies aren’t agencies. They’re freelancers with a logo, a Gmail, and a few decks. No ops. No systems. No scale. Just WhatsApp, chaos, and luck. That might have worked in 2019. But in 2025, creators want real support. Brands want outcomes. And the

🚨 TALENT MANAGERS: THIS ONE'S FOR YOU. We cooked. Dropping Tuesday 11AM IST. Be ready. Spots are limited. #TheGrid #RosterGrid #BuiltForTMs #InfluencerMarketing #IndiaCreators

When I was 17, I went to Türkiye. A lot has happened since then, but I still remember this man. He was a local pottery artist. His English was limited, but he was warm and encouraging. At one point, I messed up a pattern on a plate and looked frustrated. He smiled and said, “No

We are so cooked...

What creators say they want and what they actually act on are two very different things. In this week’s Creator Ops Weekly, I break down the five biggest gaps we’re seeing in the Indian creator economy right now. From “I want growth” to “I want transparency,” most of it comes

ANY ADVICE APPRECIATED 🙏 This is my girlfriends pinterest board for the engagement ring she wants. I'm planning to propose in 2 weeks when I'm with her family in Colombia. I have no idea what i'm doing... uk.pinterest.com/veronicabrojas…

ok i've just done some digging on the influencer marketing industry and it's legit broken but sure let's all act like its the next $1T thing...