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Sid Lee Sport announces 2 major leadership promotions, and a new hire within its strategy team. Mike Grumbridge steps into the role of Managing Director (MD), while Rory Natkiel, previously Head of Strategy, becomes the agency’s new Chief Strategy Officer (CSO). Sid Lee Sport

Sleep health provider Resmed announces itself as the Official Sleep Partner of the Qatar Airways British & Irish Lions Tour Australia 2025 Resmed

Everton have announced their new £750 million arena on Liverpool’s docks will be christened the Hill Dickinson Stadium. The sponsorship deal with the international commercial law firm, understood to be worth about £10 million a year Everton Hill Dickinson LLP

Motors has realigned its sponsorship deal with Brentford FC in a move which sees the Cazoo name make a return to the world of football (anyone else got a sense of deja vu? 😉) Brentford FC Cazoo

The Gambling Commission in the UK is increasing oversight of unlicensed gambling operations, issuing warnings to five Premier League clubs for promoting unlicensed gambling websites. insideworldfootball.com/2025/05/19/fiv…

Barclays has announced a brand-new partnership as Founding Partner of Manchester’s Co-op Live, the UK’s largest indoor arena, which was also recently declared Europe’s biggest-selling Barclays UK Co-op Live

Coca-Cola returns as Premier League soft drinks partner. Coca-Cola was previously a sponsor of the competition until 2022 thegrocer.co.uk/news/coca-cola…

Disney has announced a new partnership with Formula 1, with the partnership including Mickey and friends branding. The collaboration promises fans an exciting array of content, experiences, and merchandise that will launch worldwide. Disney Formula 1

UK premium biscuit manufacturer Thomas Fudge’s, sponsors the London Gates at the RHS Chelsea Flower Show 2025, the move is part of a key rebrand and targets a mature audience of food lovers over 45 The RHS Thomas Fudge's

British Cycling adds Nyetimber as its sparkling wine partner ahead of this year’s Tour of Britain events. British Cycling Nyetimber

LA28 EYES $2B YEAR-END SALES TARGET AFTER SLOW DEALMAKING START sportico.com/leagues/olympi…

The National League has announced that the 2024/25 season will be the last with its long-term title sponsors Vanarama The National League

Payments firm Stripe replaces BT as sponsor of Young Scientist Exhibition – 20 years after founder Patrick Collison won top prize Stripe

PepsiCo is joining forces with Formula One. The multi-year global agreement sees Gatorade become Formula One’s official sports drink. Doritos becomes F1’s official savoury snack partner, while Sting Energy will be the official energy drink of Formula One. Pepsi PepsiCo

West Ham United and London Stadium have announced new multi-year partnerships with BrewDog, that has joined as the club’s and venue’s new official and exclusive beer partner. West Ham United London Stadium BrewDog

M+C Saatchi Sport & Entertainment announces strategic acquisition of Middle East-based marketing, communication & commercial co DUNE | 23. The deal represents the growth of M+C Saatchi Sport & Entertainment’s 7th global office since its establishment in 2004. M&C Saatchi Sport & Ents LDN

Working with finance to make sponsorship make cents Working with finance to make sponsorship make cents | The Drum

Associated British Ports (ABP) and Rees Leisure have entered into a five-year sponsorship agreement, making ABP the main sponsor of the Southampton Marathon Festival for a further five years Rees Leisure Ltd

Crypto deals in sport up 20 per cent to over £400m uk.finance.yahoo.com/news/crypto-de…

Honda was named as the automotive partner of the 2028 Los Angeles Olympics and Team USA today in the latest domestic sponsorship deal for the sporting extravaganza. Honda