Brilliant new SEO research: clearly showing how AI overviews are replacing featured snippets. Including additional insights on other SERP feature changes, such as sitelinks which increased by an enormous 906%. Read here by Ryan Law via Ahrefs: ahrefs.com/blog/how-serp-…

I SOLD MY SEO COURSE 🥹 After almost 3 years and $200k+ in total revenue, Programmatic SEO has been acquired by Joshua Hardwick Josh is the former head of content Ahrefs and is the perfect person to continue building out the course (so give him a follow!) What do I do now?

we analyzed 17 MILLION citations across 7 AI search platforms to answer a simple question: do AI assistants prefer to cite "fresh" content? in a nutshell: yes! ~ the average age of URLs cited by AI assistants is 1,064 days, compared to 1,432 days for URLs in organic SERPs—or

new data! AI assistants cite "fresher" content than traditional search results, with ChatGPT showing the strongest preference for newer content. this is a notable difference, BUT the average age of pages cited by AI assistants is still 2.9 years old (compared to 3.9 years in

new study! we analyzed 17 million citations and found that AI assistants "prefer" citing fresher content when compared to traditional search results: ~ ChatGPT cites content that's 458 days younger ~ Copilot, 360 days ~ Gemini, 298 days ~ Perplexity, 250 days ~ AI Overviews, 16

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Every two years, on this exact day, I post a thread on r/BigSEO asking for feedback about @Ahrefs. And this is my 10-year anniversary thread!! 🎇 If you're a member of r/BigSEO, please jump in and give us some feedback. If not, I'll post the link to this thread below and you

i say this with all sincerity: the conference we ran last year was the highlight of my career to date. i got to meet and nerd-out with my marketing heroes. i met old internet friends and made new IRL ones. i even got to dust off the ol' imposter syndrome and give a talk. i

New SEO Data Study: Freshness has a HUGE impact on AI search visibility. Content in AI Search is on average 25% "fresher" than Google search:

if i was the Director of Content Marketing at a $100M+ software startup*, here's how'd i think about AI, GEO, and the future of content marketing: *i am ➖ build a list of the 10 most-cited websites for each of my high-priority topics (Ahrefs' Brand Radar makes this trivially

how to quickly reclaim AI search traffic from hallucinated URLs: 1. filter your website analytics to show JUST visits from AI assistants (Ahrefs' Web Analytics has a built-in "AI search" channel filter; if you use GA4 etc, you'll need to use regex) 2. select whatever time

if you're overwhelmed by "AI optimization tactics" and don't know which are worth testing, consider this: all "AI optimization tactics" fall into one of two categories: - A: possible utility in AI search, and guaranteed utility in traditional search (e.g. on-site content