Today’s #WorldLetterWritingDay. A good reason to give a parent something to put on the fridge. Brighten an incarcerated person’s day. Or name a planet, like precocious 11-year-old Venetia Burney did: bit.ly/2WEoiXl What's the most meaningful letter you've ever received?

Our recent Page Break newsletter had it all. We learnt how you can use language to lead by example, from work meetings to Disney World. Plus, how PowerPoints can be more TEDx, less snooze-fest. For your shot of wordy views + insights, sign up here: bit.ly/3Ad2Yar

Inspired naming system from this kids menu. I'll have the 'I don't care', please😑

Have you noticed the loading screens when you’re opening a Webex? A nice hidden spot to add some personality to your copy.

1/3 of search ads never reach their intended audience. That’s what Bango says. And it’s protesting with a rubbish billboard outside Manchester. Our advice? Pick the right words for your website and your audience will find you.

Today, Coca-Cola promises ‘Real Magic’ – but it couldn’t always offer the ephemeral. Which of its slogans would get you sipping? Drink Coca-Cola (1904) Six Million a Day (’28) Be Really Refreshed (’59) I’d Like to Buy the World a Coke (’71) You Can’t Beat the Real Thing (’90)

Hello, human writers. And to our robot followers: 01001000 01101001. We’ve all heard computers are going to take over. But can we broker peace before it’s too late? Find out on the blog: thewriter.com/blog/digital-p… #Writing #AI

You have to hand it to Microsoft. They really know how to make a point about accessibility: news.microsoft.com/en-gb/2021/10/… They’re running the first digital billboard campaign to use British Sign Language.👏

A glimpse of a tone of voice gem from Brandingmag: click off one of their tabs, and the page title changes to 'keep reading'. A nudge that worked on this reader... 👀

Does your kid leave veggies on their plate? 🥦🥦🥦 Try describing them as treats; whet their appetite with unusual adjectives. Students ate 25% more green beans when they were labelled ‘sweet sizzlin’ green beans with crispy shallots’: news.stanford.edu/2017/06/12/dec… #TastyThursday

Name of the week. When Mini Cheddars brought out a new flavour using a Scottish cheese, there was really only one name they could go with.

Zooms without the zzzz. Teams without the trauma. Webex without the waffle. Forget everything you know about training in the workplace. #Training #LearningAndDevelopment #Writing

"A name is the biggest building block in the story you tell about your brand. So Meta – the revamped #Facebook parent brand – is a name with a lot on its shiny, augmented reality shoulders." On naming and the FB rebrand: thewriter.com/blog/its-all-a…

Be more LEGO. In most ways, but especially in how their CX teams handle customer queries. #Lego #CX

Have you ever wished for better loyalty scores? A boost in sales? Fewer angry phone calls? Your words could be what’s holding you back. We make a case for writing in the world of #CX, on our blog: bit.ly/3n4Cbsu #Marketing #CustomerService #Strategy #MarketingStrategy

We’re watching and waiting (and possibly prosecco sipping); excited for the Best Use of LinkedIn category for our inclusive language campaign 🤓#TheDrumAwards

Utilise vs Use. Verify vs Check. Regarding vs About. Jargon creates barriers between those who get it, and those who don’t. Head to our blog for how jargon can exclude your readers, and why it’s best avoided: bit.ly/3llHUJn #Marketing #Advertising #TargetAudience

What do your tweets, TikToks, emails, newsletters, adverts have in common? If you’re stumped, our #BrandMessaging blog is for you. We look at what makes a strong, consistent brand message, plus ways to create your own: bit.ly/3y68E5O #Marketing #Brand #Contentmarketing

Brand language: it’s a big part of marketing strategy. And a big source of stress. Marketers say there’s too much change, too few resources. Do you agree? (Thanks for the stats, Phrasee and DynataGlobal.)

Rolling in the aisles at this one, tbh (follow James Robinson, one of our favourite copywriters)