#podcasts are booming - 89% of podcast listeners expect to spend the same amount of time or plan to consume even more in the next 6 months. 😮 Plus, podcasts have some of the highest engagement rates out there. Another win for #audio! Amazing data by Acast. #media #habits

Who says older people aren’t into #digitalaudio? 👵👴 Data by WARC shows generations born 1946-1964 are about to spend more than half of their media time with #online #media in 2024. Plus, they've embraced digital audio the fastest, consuming 2.5x more since 2019!

#podcasting as a dominant force in #advertising? 42% of the British public listens to a podcast every week, so...🤔 With 21% listening at least once a day, #podcasts are outpacing traditional channels such as radio. Data by Acast. #uk

Audiobook sales continue to be the fastest-growing segment in digital publishing in #USA - so much so that they’ve surpassed ebook sales for the first time! 💥 Is it safe to say that #audiobooks are doing better than ever? We certainly think so! #digitalpublishing

We’ve been preaching this for years - #audio is full funnel, and a lot of it rides on #personalization. Rarely do you get a chance to engage an audience that is more than ready to spend and actively responds to targeted ads. #digitaladvertising #brands thedrum.com/news/2024/11/0…

Quick reminder that #audio drives consumer decision-making - so much so 57% of listeners take action after hearing an ad, like visiting a brand’s website. 🔔 According to the good peeps at Veritonic, 28% make a purchase. How's that for engagement? #podcasts #brands

Did you know that 99% of advertisers are currently reaching only 25% of podcasting’s total monthly audience? 😲 In other words, there is so much room for growth. Data by Podscribe - we highly recommend their Q3 Podcast Performance Benchmark Report. #advertising #podcasts #media

Thoroughly enjoyed discussing all things #audio and #entrepreneurship with @jimajames. We talked about TrinityAudio transforming the way people consume content, what it takes to build a business, my ups and downs, and more. YT: youtube.com/watch?v=HmgbmU… #EntrepreneurLife

Global ad spend in #audio is set to reach $36.4 billion. in 2025.💰 That's more than double growth compared to this year - 1.8% compared to the 0.8% growth rate for 2024, says dentsu. Global ad spending on podcasts will climb 5.3%. Good year ahead!

2024 was the year #digital carried #audio more than ever. #digitalaudio, which encompasses podcasting and streaming audio services, recorded a growth of 4.2% in 2024, bringing its total ad revenue to $3.2 billion, per MAGNA GLOBAL. All audio grew by 2% to $29 billion. #media

More spending on #audio #media in 2025? 💲💲💲 That’s the plan! Agencies and marketers are firmly set to up their audio budgets, shows the Advertiser Perceptions survey. The demand and opportunity are there - now it’s just a matter of getting your feet wet. 💧 #advertising

Did you know that most #podcast #listening happens when doing chores? 🧹 Almost half (48%) listen to #podcasts while relaxing and commuting. 🚅 Once more, it's clear that #audio is the ultimate companion, at the heart of our daily rituals. Data by Acast.

Quick reminder that our brains 🧠 work 35% harder to process information when #audio quality is poor, says EPOS. Hence, you have to sound great - not just good. #UserExperience #sound

This is big, folks! Across Fortune’s desktop and mobile platforms, you’ll now find our audio player directly beneath the main headline in each article. 😎 We are humbled to have a partner of such magnitude rely on us to deliver engaging audio experiences. #media #partners

🚨 #partnership alert: we’ve teamed up with RebelMouse! *cues funky music* This collaboration brings AI-powered #audio #content to digital publishers, helping them overcome the challenges of today's evolving media landscape. Excited times! benzinga.com/content/443774…

This is the logical step for #podcasts and #audio. After all, #YouTube is arguably the biggest audio platform, particularly when it comes to podcast consumption. These days, audiences favor the comfort and engagement of content on larger screens. #ctv digiday.com/media/podcast-…

Two ad formats are certainly better than one, right?🙂 Combining #digitalaudio and #video can help #brands reach and engage listeners in different contexts, during different activities and s points in the buying journey. What's not to like here? adweek.com/partner-articl…

Good news: more than half of Americans pay for at least one #audio #subscription. 💰🎧 As of Q1 2025, 35% aged 13+ pay for one audio subscription service, while 10% subscribe for two. Additional 6% pay for more than two services. Not bad, eh? Edison Research #usa #media