Our CEO Jeff Green had a thought-provoking discussion with ExchangeWire's Ciaran O'Kane at ATS London, exploring how we're committed to delivering greater transparency, efficiency, and value for advertisers and publishers across the open internet.

Today, programmatic advertising commands enormous scale. In fact, some experts predict that all digital advertising might eventually be served programmatically. Which of these relatively new ad environments are primarily driving much of programmatic’s present-day growth?

Google is in the middle of its defense during the third week of the DOJ's adtech antitrust trial. On this episode of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case: bit.ly/47F1ZBb

This week on The Current Podcast, @United's Mike Petrella talks about Kinective Media, the airline industry’s 1st media network, exploring how networks can differentiate themselves, & why the lines between what’s endemic vs. non-endemic are being blurred: bit.ly/3ZCKYFT

#TheTradeDeskEdge Academy's Programmatic 101 course explores types of companies that sit between advertisers & publishers in the programmatic universe. Enroll & hear our own Lukas Fassbender explain the suite of tools DSPs & SSPs offer to their customers: bit.ly/3XO3euC

Programmatic advertising's changing the game. Find everything you need to know, & see how it can shape the future of your brand, in #TheTradeDeskEdge Academy's Programmatic 101 course. Enroll to learn how take your brand further than it's ever gone before: bit.ly/3XO3euC

.@PushDigital used an omnichannel approach to raise awareness for a U.S. political candidate. Impact was measured with a brand lift study & the results enabled the agency to optimize its targeting & creative strategies, increasing favorability by 13.9% & intention-to-vote scores.

Things change fast, make sure your advertising changes with it. Stop locking yourself into ad buys. Adjust every aspect of your advertising — at any point in your campaign — with our platform. Learn more: bit.ly/3TCp8yF

Pharmaceutical advertising is notoriously challenging. But spending in the category is expected to grow as advertisers embrace digital marketing. Our latest platform update offers brands a prescription for quality through several new platform solutions. thetradedesk.com/us/resource-de…

.84.51˚’s Cara Pratt dives into what piece of innovation she has her eye on, importance of cultivating sustainable media, why performance signals have to be at the forefront of measuring advertising's impact, and more in The Current's 5 Minutes With: bit.ly/3N9P0hK

.@ThomsonReuters' Josef Najm and SAS Software's Mibbie Plouvier join The Current Podcast to describe how their partnership has evolved and how trust plays a vital part as they navigate topics that range from new identity solutions to ad monitoring: bit.ly/3Y4LeMK

The landmark Google antitrust trial with the DOJ is now over, and closing arguments start Nov 25th. @MarketectureTV's @AriPap shares his thoughts on Google's defense, what the ruling might be and potential next steps for the industry on The Current Report: bit.ly/47Pg5zY

Interest in retail data is increasing, & estimates show retail media is set to outpace growth rates of nearly all other forms of ad spending. If retail data's a boon to advertiser media plans, what's stopping some of the savviest marketers from leaning in? thetradedesk.com/us/resource-de…

Enroll in #TheTradeDeskEdge Academy's Programmatic 101 course to hear our own Raquelle Wilson dive into the changing privacy landscape and consumer perspective, as well as describe how policy changes in the industry are impacting data privacy & compliance: bit.ly/3XO3euC