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As live sports audiences start watching their favorite leagues on streaming apps, brands can reach them with increasing scale and agility. Targeting viewers in real time across platforms, screens, and premium moments is a growing opportunity: bit.ly/43yifnb

We've been named a leader in the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment, earning the highest score in Capabilities. We were recognized for our advanced targeting, transparency, and robust marketplace.

As an early adopter of Kokai, a U.S. food-and-drink brand boosted ROAS by leveraging our platform's advanced value optimizations and new bidding algorithm over its campaign flight. See more: bit.ly/4d9Dlvo

The WNBA's newest team, the Golden State @Valkyries, are taking on the defending champion New York Liberty tonight. The Current went behind the scenes of the Valkyries' first game to see how the team has built a marketing machine. Watch the full video: bit.ly/4moq86h

1PD data offers a strategic advantage to advertisers, helping brands reach the right audiences and measure impact accurately. See if your current data strategy is enabling you to unlock your brand’s full growth potential with takeaways from our webinar. thetradedesk.com/resources/why-…

As CTV grows, ad-supported subscription tiers benefit the entire CTV ecosystem by giving audiences more opportunities to watch while growing revenue for publishers and putting advertisers in front of existing and prospective customers. Discover more: bit.ly/4mFqB48

Audio advertising is an essential part of a successful omnichannel strategy. Now, with our integration of Bunny Studio, you can create professional audio ads with just a few clicks within the Creative Library (CL) tile in Kokai: bit.ly/3Z3B6ny

What's a moment worth to your brand? Everything. We help iconic brands like Ford & Kraft become supporting characters in your customers' life stories. Our platform delivers data-driven advertising solutions that build connections lasting for generations: bit.ly/4cHshoR

To attract new subscribers, pay-TV broadcaster Sky activated a first-party data set as a seed and leveraged Quality Reach Index in Kokai to improve audience relevance. It also found that CPA decreased when it used the campaign seed to find new audiences: bit.ly/4d9Dlvo

What's a moment worth to your brand? Everything. Brands like Dove and Heinz partner with us to create meaningful connections and gain maximum value from their advertising investments. We help transform campaigns into lifelong customer relationships: bit.ly/4cHshoR

AI works best when human input guides it. Kokai's AI capabilities prioritize "human touch," unlike AI solutions from other media buying platforms. By keeping control in advertisers' hands, our AI solutions work for you, not in place of you. thetradedesk.com/resources/ai-t…

Cashrewards leveraged Quality Reach Index (QRI) in Kokai, a score of the quality of your reach against the campaign's seed. First-party seed-based lookalike audiences with higher QRI scores drove lower CPAs for the brand compared to other demo strategies: bit.ly/4d9Dlvo

In an age of constant distractions & fragmented media, audio cuts through the noise & captures attention. When used intentionally in omnichannel campaigns, it functions as more than just a supporting channel — it becomes a mood-setter & memory trigger: bit.ly/4dJAfOS

Canada’s big four TV networks are moving towards streaming. Kingstar Media's Geoff Crain, Dentsu's Christopher McBride, and Loblaw Advance's Jamie Armstrong share with The Current how the evolving TV market is affecting marketers' buying approach and impacting their media spend.