Scott Certain (@thescottcertain) 's Twitter Profile
Scott Certain

@thescottcertain

Vet-to-coder cranking Content Velocity—AI scales my grit, my voice into 500+ posts/49 days. Sharing’s my duty. Building Calhoun Lite to flood your ideas too.

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linkhttps://www.scottcertain.com calendar_today17-03-2015 13:06:30

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Notion planning paradox: 6 months crafting the perfect content system, 0 actual content published. Marine Corps taught me better: Deploy first, optimize later. Your audience can't engage with your plans, only your output.

Scott Certain (@thescottcertain) 's Twitter Profile Photo

Waited years for the "perfect" content plan while others lapped me. Then I realized: Messy motion beats perfect paralysis every time. The only bad content strategy is no content strategy.

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The 10-Minute Content Commit changed everything: Timer for 10 min. Write one idea. When time's up, post it raw. No editing allowed. Do this 7 days straight before "optimizing" anything. Break the overthinking cycle.

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Military taught me: Perfect plans die at first contact with reality. Same with content. I stopped pre-optimizing and started deploying fast, testing, and adjusting fire. Build velocity through iterations, not contemplation.

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I have heard this about Hemingway's routine and thought, "How interesting." But, I wrote it off as a peculiarity. Reading about it, in his own words, opens a window into a different kind of practice, a different kind of writer. Now I want to know more.

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Why is it so difficult to see that a purely technological solution is likely not the answer to truly complex problems. Maybe it's hubris. But, then maybe it's economic. I'd even be open to an argument about it being a control mechanism if logical and well-supported.

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Military and coding both taught me: MVPs win wars. My minimum viable content template: topic + three bullets + one takeaway. That's it. Been shipping daily for 2 weeks now and finally seeing what resonates instead of guessing.

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Coding bootcamp lesson that changed my content game: Don't debug code you haven't written yet. Stop imagining problems your audience hasn't even seen. Get your ideas into production—then optimize based on real feedback.

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Content velocity isn't about perfection—it's about experimentation frequency. Each post is a test probe, not a final product. The faster you run experiments, the faster you find what works. Stop planning, start testing. Your audience will tell you.

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Your content will never be as perfect as the version in your head. That's the point. The gap between what you imagine and what you ship is where learning happens. Velocity comes from closing that gap repeatedly, not waiting to eliminate it.

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Just leaked 110+ plug-and-play n8n templates that multiple industries are paying me $10K+ for. Your weekend project: Pick any industry, copy-paste a workflow, start printing money. The vault includes: - Real estate lead machines (sold to 2 companies) - Automotive inventory bots