In this week's #SaaSPlaybook 📕: ✅ Looking beyond NPS ✅ Dangers of discounting via ProfitWell by Paddle ✅ 2021 marketing prep #SaaS #Marketing #metrics thesaasplaybook.substack.com/p/-saas-discou…

In this week's #SaaSPlaybook: 🚀 Tracking micro-conversions via Crazy Egg 🚀 Developing a scalable growth process 🚀 Building a sellable business thesaasplaybook.substack.com/p/-creating-a-…

In this week's #SaaSPlaybook: ✅ Developing high-performing content via Contently ✅ Conducting a win-loss analysis ✅ Dissecting innovation teams thesaasplaybook.substack.com/p/-dissecting-…

In this week's #SaaSPlaybook: 🎯 Feature-less roadmaps 🎯 Breaking down preliminary due diligence 🎯 The downside of hustle culture thesaasplaybook.substack.com/p/-the-growing… #Marketing #Roadmapping #SaaS

Friday's here and so is the latest #SaaSPlaybook. This week we look at: 🎯 Pricing experiments gone awry 🎯 The secret sauce for startup success 🎯 The power behind simple ideas #SaaS #Marketing #Startup thesaasplaybook.substack.com/p/-snowflakes-…

In this week's #SaaSPlaybook: 📕 Using brand voice to reduce churn 📕 Marketing-led customer experience via DemandLab 📕 Working to be better every day #SaaS #Marketing #CustomerRetention thesaasplaybook.substack.com/p/-brand-voice…

The star or this week's #SaaSPlaybook is data: ✨ What most data teams get wrong via Reforge ✨ Collecting data to provide value ✨ What the SWOT analysis gets wrong thesaasplaybook.substack.com/p/data-trackin… #SaaS #DataAnalytics

In this week's Playbook: 📕 The role of social scientists in retention 📕 A keyword research deep dive 📕 Ahrefs unconventional approach to marketing #SaaS #CustomerRetention #SEO #Marketing thesaasplaybook.substack.com/p/-the-role-of…

In this week's #SaaSPlaybook: 📕 Marketing to two personas 📕 Creating winning teams 📕 How to steal like an artist #Marketing #SaaS #TeamDevelopment thesaasplaybook.substack.com/p/-marketing-t…

In this week's #SaaSPlaybook: 📕 Finding your North Star Metric via Mixpanel 📕 PMF is broken 📕 How to stay human in the age of data #SaaS #ProductStrategy thesaasplaybook.substack.com/p/-finding-you…

In this week's #SaaSPlaybook: 📕 Understanding your customer's mindset 📕 Taking the stress out of sales 📕 Gearing up for growth via SaaStock #CustomerSuccess #Sales #Growth thesaasplaybook.substack.com/p/-getting-ins…

ICYMI: Unsure how much you should pay yourself? Check out this Founder Salary Calculator. buff.ly/2u1f9cQ

Are you even a VC if you don't put "daring" on your website? 🤣

In this week's #SaaSPlaybook: 📕 The rise of Agile teams 📕 The importance of self-care & leadership 📕 Simplifying #RevenueAttribution via Dreamdata - B2B Activation and Attribution #SaaS #LeadershipDevelopment thesaasplaybook.substack.com/p/-the-rise-of…

In this week's #SaaSPlaybook: 📕 Avoiding measurability bias in #marketing 📕 The Shape-Up method via Searchspring 📕 Timing your startup's launch #SaaS #ProductDevelopment thesaasplaybook.substack.com/p/-avoiding-me…

ICYMI: Our first #SaaSPlaybook of 2021 is live, here's what's inside: 📕 A SaaS #growth simulator via Simulator by GoPractice! 📕 Using intent data for retention 📕 Do your value propositions make sense? thesaasplaybook.substack.com/p/-your-intro-…

In this week's #SaaSPlaybook: 📕 Content Marketing's hidden superpower 📕 An intro to IP-Thinking 📕 Obviously Awesome #ProductPositioning #SaaS #SaaSMarketing #SaaSGrowth thesaasplaybook.substack.com/p/-amplifying-…

In this week's #SaaSPlaybook: 📕 Pricing as a #GrowthLever 📕 A 10x approach to #ContentMarketing 📕 Scaling new #CustomerSegments via SaaStock thesaasplaybook.substack.com/p/pricing-as-a…

In this week's #SaaSPlaybook: 📕 An intro to customer-led growth 📕 Why product adoption matters 📕 Solving product problems thesaasplaybook.substack.com/p/-customer-le…

In this week's #SaaSPlaybook: 📕 Measuring your power user curve 📕 Solving product backlogs 📕 The racecar #growth framework via Reforge bit.ly/3r5CItI