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linkhttps://thesaasplaybook.substack.com/ calendar_today04-04-2019 15:21:12

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In this week's #SaaSPlaybook πŸ“•: βœ… Looking beyond NPS βœ… Dangers of discounting via ProfitWell by Paddle βœ… 2021 marketing prep #SaaS #Marketing #metrics thesaasplaybook.substack.com/p/-saas-discou…

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In this week's #SaaSPlaybook: πŸš€ Tracking micro-conversions via Crazy Egg πŸš€ Developing a scalable growth process πŸš€ Building a sellable business thesaasplaybook.substack.com/p/-creating-a-…

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In this week's #SaaSPlaybook: βœ… Developing high-performing content via Contently βœ… Conducting a win-loss analysis βœ… Dissecting innovation teams thesaasplaybook.substack.com/p/-dissecting-…

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In this week's #SaaSPlaybook: 🎯 Feature-less roadmaps 🎯 Breaking down preliminary due diligence 🎯 The downside of hustle culture thesaasplaybook.substack.com/p/-the-growing… #Marketing #Roadmapping #SaaS

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Friday's here and so is the latest #SaaSPlaybook. This week we look at: 🎯 Pricing experiments gone awry 🎯 The secret sauce for startup success 🎯 The power behind simple ideas #SaaS #Marketing #Startup thesaasplaybook.substack.com/p/-snowflakes-…

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In this week's #SaaSPlaybook: πŸ“• Using brand voice to reduce churn πŸ“• Marketing-led customer experience via DemandLab πŸ“• Working to be better every day #SaaS #Marketing #CustomerRetention thesaasplaybook.substack.com/p/-brand-voice…

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The star or this week's #SaaSPlaybook is data: ✨ What most data teams get wrong via Reforge ✨ Collecting data to provide value ✨ What the SWOT analysis gets wrong thesaasplaybook.substack.com/p/data-trackin… #SaaS #DataAnalytics

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In this week's Playbook: πŸ“• The role of social scientists in retention πŸ“• A keyword research deep dive πŸ“• Ahrefs unconventional approach to marketing #SaaS #CustomerRetention #SEO #Marketing thesaasplaybook.substack.com/p/-the-role-of…

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In this week's #SaaSPlaybook: πŸ“• Marketing to two personas πŸ“• Creating winning teams πŸ“• How to steal like an artist #Marketing #SaaS #TeamDevelopment thesaasplaybook.substack.com/p/-marketing-t…

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In this week's #SaaSPlaybook: πŸ“• Finding your North Star Metric via Mixpanel πŸ“• PMF is broken πŸ“• How to stay human in the age of data #SaaS #ProductStrategy thesaasplaybook.substack.com/p/-finding-you…

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In this week's #SaaSPlaybook: πŸ“• Understanding your customer's mindset πŸ“• Taking the stress out of sales πŸ“• Gearing up for growth via SaaStock #CustomerSuccess #Sales #Growth thesaasplaybook.substack.com/p/-getting-ins…

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In this week's #SaaSPlaybook: πŸ“• The rise of Agile teams πŸ“• The importance of self-care & leadership πŸ“• Simplifying #RevenueAttribution via Dreamdata - B2B Activation and Attribution #SaaS #LeadershipDevelopment thesaasplaybook.substack.com/p/-the-rise-of…

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In this week's #SaaSPlaybook: πŸ“• Avoiding measurability bias in #marketing πŸ“• The Shape-Up method via Searchspring πŸ“• Timing your startup's launch #SaaS #ProductDevelopment thesaasplaybook.substack.com/p/-avoiding-me…

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ICYMI: Our first #SaaSPlaybook of 2021 is live, here's what's inside: πŸ“• A SaaS #growth simulator via Simulator by GoPractice! πŸ“• Using intent data for retention πŸ“• Do your value propositions make sense? thesaasplaybook.substack.com/p/-your-intro-…

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In this week's #SaaSPlaybook: πŸ“• Content Marketing's hidden superpower πŸ“• An intro to IP-Thinking πŸ“• Obviously Awesome #ProductPositioning #SaaS #SaaSMarketing #SaaSGrowth thesaasplaybook.substack.com/p/-amplifying-…

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In this week's #SaaSPlaybook: πŸ“• Pricing as a #GrowthLever πŸ“• A 10x approach to #ContentMarketing πŸ“• Scaling new #CustomerSegments via SaaStock thesaasplaybook.substack.com/p/pricing-as-a…

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In this week's #SaaSPlaybook: πŸ“• An intro to customer-led growth πŸ“• Why product adoption matters πŸ“• Solving product problems thesaasplaybook.substack.com/p/-customer-le…

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In this week's #SaaSPlaybook: πŸ“• Measuring your power user curve πŸ“• Solving product backlogs πŸ“• The racecar #growth framework via Reforge bit.ly/3r5CItI