Great headline: I Cured My Fear Of Public Speaking In 2 Steps And 2 Weeks Cognitive fluency: People prefer information that's easy to process If readers/viewers believe you'll take a complex topic and break it down into simple, actionable steps They'll click to find out more

The Mere Exposure Effect: Familiarity leads to likeability. The more people see your content across different platforms, the more familiar it becomes And the more likeable it becomes A case for diversifying across different platforms?

The Pratfall Effect: Be a human in your content The "About Me" page is the perfect place Share: - Small imperfections - Relatable stories - Empathy with your audience's struggles Humanizing details should, in theory, make your content more relatable and likable.

Using stock images in blog posts just doesn't cut it anymore.

Quick ways to increase a blog post's ad RPM: - Use long images - Increase font size - Use short paragraphs - Target more "expensive" keywords Last point is crucial Eg. writing about specific brands is more lucrative than writing about generic items of clothing

53 years ago, sociologist Murray Davis wrote a paper revealing 12 reasons humans find things “interesting”. Psychology-driven cheat codes for coming up with guaranteed interesting ideas. Here are 4 you can use yourself: