E-commerce SEO looks more & more like great UX ✌️ SEO + UX =: 🌱 ROI Growth 🙌 Customer loyalty 🚀 User engagement ❤️ Solid brand reputation 💪 Better than your competitor 🛍️ Increased product conversions 💌 Feed your marketing eco-system Why wouldn’t a brand work on UX? #seo

Unfortunately, 100% a lot of SEO teams will suffer this year if: - The below 50/50 rules apply - Piling on more content is the core offer - X number of links on top of that is also the core offer User intent optimisation + Generative AI snippet optimisation = Growth #SEO

Google is testing heavily as a category page in the eCommerce space: - 24 product images VS just a few blue links in the SERPs - Entity stacking on product pages is now required for ranking - Attribute stacking on product pages is now needed for ranking #seo #ecommerce

Image CTR is going to be a solid strategy for driving traffic in 2023 and beyond 📈 Brands that now invest into “beautiful” media will be rewarded with traffic. There’s no hiding: 📈 Some brands will now dominate SERPs 📉 Brands that ignore this will lose #ecommerce

Ecommerce SEO 101: - Work on internal link equity - Fix heirarchy - Rank pages Do this before buying backlinks ✌️ #seo #ecommerce

Intent audit to fuel your SEO strategy (No tool needed) There’s 2 intents for ranking pages: 1/ The ❌ intent that will NOT rank 2/ The ✅ intent that matches a customer’s query in Google’s database Use the BEST intent tool, GOOGLE #seo #ecommerce #shopify

Seeing more of Google’s eCommerce tests in the UK “Shop all deals” has appeared in my SERPs a few times recently (although not new) 📈 Solid search feature opportunity for eCommerce brands. #seo #ecommerce #shopify

I've built a Shopify product page CRO/SEO tool with GPT The GPT is prompted to: - Understand your target niche - Understand Shopify product pages - Work with you on your conversion goals - Work with you to improve product page UX - Give actionable improvements to your Shopify 🤯

Since eCommerce is one of the areas we specialize in, we invited Louis Smith , the top-rated eCommerce SEO specialist on Upwork, to answer burning questions of our audience related to SEO. Listen to the Full Podcast: shorturl.at/dhxy3

E-commerce SEO looks more like great UX ✌️ SEO + UX = Conversions: 🌱 ROI Growth 🙌 Customer loyalty 🚀 User engagement ❤️ Solid brand reputation 💪 Better than your competitors 🛍️ Increased product conversions 💌 Feed your marketing eco-system Why wouldn’t a brand work on UX?

✅ SEO -> ROI ❌ SEO -> Traffic Profit instead of traffic. #shopify #seo

Today we are announcing support for discussion forum and profile page structured data on Google Search, including new reports in Search Console. Learn more: developers.google.com/search/blog/20…

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