Hello twitter. We are The Ninety-Niners. A new customer experience consultancy. anthonyhopper Si Goodall Thanks Omar Oakes from Campaign campaignlive.co.uk/article/ex-mul…

Perfect antidote to my tweet yesterday about 'collective'-type independents launching without enough differentiation or even much of a proposition. Here there's a name, a story and a point of view that all hang together. Congrats and good luck anthonyhopper and Si Goodall

Really like this concept & perspective from Ex-Mullen Lowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%' campaignlive.co.uk/article/ex-mul… via Campaign

Made an ad recently that got panned by Twitter. Just got the results back and it’s out performing in every way possible. Just in case anyone needed reminding that what people say on here, is not indicative of general sentiment.

Just posted a photo instagram.com/p/CGPXwE3FFS7/…

It takes huge cognitive effort to take another person’s perspective. We have to slow down our thinking, resist gut instinct and check our biases. #foundingprinciples

Maybe an unpopular take: US-focused advertising strategists & creatives should spend time (a lot of time) in the south & the middle of the country—and I’m not talking about Chicago & Miami. People other than city hipsters with college degrees buy stuff. Most of the stuff even.

The humans are more important than the numbers. They are the ‘why’ behind the ‘what’. #foundingprinciples #cx #customerobsessed #datadrivenmarketing #DigitalMarketing #digitalagency

An unpublished finding from The Empathy Delusion. Not entirely surprising... higher earners have lower levels of empathy.

Deep customer understanding comes from combining a variety of sources. Data cannot do it on its own. #foundingprinciples

$1 trillion is at risk for companies who fail to maintain customer relevance, according to Accenture. But what does it mean to be relevant? And what can brands learn from how humans do it. #datadriven #relevance #customerexperience #personalisation bit.ly/31pOHrE

How can brands build their own #firstpartydata? NEW blog post looks at the growing data-gap between brands and retailers and what brands can do about it, referencing examples from successful #DTC models #DataDriven #ecommerce #cx #customercentricity theninetyniners.com/blog/fixing-th…

Today's Covid death toll of 1564 people is horrifying Please get a grip Matt Hancock & start addressing key questions like one I asked you at end of October on financial support for people to self-isolate while waiting for test results Still. No. Answer: questions-statements.parliament.uk/written-questi…

An unpublished finding from The Empathy Delusion. People working in planning, strategy and Insight actually score lower on an empathy trait scale than the mainstream. @Ianhouse51 house51

“Adland can yet redeem itself as business looks to bolster brand recognition and bounce back from Covid-19. During the pandemic, a wave of start-ups emerged to challenge the groupthink which is stifling the sector’s reputation for maverick thinking.” inews.co.uk/opinion/column…

Yep. That’s why we make work for the 99%.

The Ninety-Niners are a year old! What a year, celebrated with a return to Thursday night drinking with amazing 99ers in a crowded London pub with a card behind the bar. 🎂🥂🍻🙌 #startup #agencylife #birthday instagram.com/p/CUxXV6GIFNA/…