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Me creative directing a brand sprint

Well this is taking off on LinkedIn. 12 new project inquiries in a few hours. Sometimes all it takes is one hit project.

We created these animations in ten minutes TOTAL in Midjourney. Just uploaded flat art and told it what to do. The game is changing fast.

The wild thing about going on TV in front of millions—and then watching people dissect you online nonstop—is that it builds perspective. 90% of the internet is people talking about things they don’t understand. And once you see it you can’t unsee it. It’s everywhere.

“Working at Primary is like design boot camp.” —a very baller designer you all know who has been working with us

being recommended to stop using em dashes because ChatGPT uses them a lot

We're rebranding all of your favorite design tools: Paper, Lovable, Inflight, and now...

Before / After

Left has looked dated for a bit now. Such a fresh look on the right and the combo is a perfect snapshot of old vs new design trends today 👌

Optimize for energy

i think we were meant to live slower than this. to grow tomatoes. to take afternoon walks. to cry without apologizing for it. to be bad at things and still do them. we weren’t designed for constant achievement. we were meant for moments. small, soft, nothing-special moments that

When a TV star you are a fan of says they are fans of YOU. Stahhhp it

Psyched to work with Twitch founder Justin Kan on his newest venture Rye. Twitch changed how we stream. Rye will change how we shop.

Dupe’s new site. Our wordmark → % slaps just as intended