The importance of digital marketing continues to grow for brands. In 2023, brands’ spending on digital advertising grew by over 10%. The advent of #digitalmarketing channels has gone hand in hand with a growing reliance on data. Learn more: hubs.ly/Q025jycD0

Artificial intelligence (AI) is rapidly transforming the media industry. From content creation and distribution to marketing and advertising, AI is changing the way media and digital marketing businesses operate. Learn more: hubs.ly/Q025F1Vx0

To be successful, it's important for young #marketers to make a strong and really good impression whenever their opportunity arises. 8 Tips For #CMOs to Help Young Marketers Become Successful In Their Roles: hubs.ly/Q025Q88b0 #OperationalMarketing #Marketing

This weeks episode of TheNextCMO is live!🚨 In this episode, Peter Mahoney | 🤓 speaks with Stephanie McCarty, the CMO of Taylor_Morrison, a leading builder of homes with over $8B in annual revenue. Listen here: thenextcmo.com/blog/connectin…

In the rapidly evolving world of digital, businesses face an immense challenge: adapting swiftly, not merely to survive but to thrive. This article discusses the three pivotal pillars of digital marketing: brand, strategy and technology. Read more: forbes.com/sites/forbesbu…

Building & executing a successful #marketingplan can be difficult when the roadblocks to success appear out of nowhere. Before you know it, you are off course. Learn how to build an #agilemarketingplan that can bring you back on course. Learn here: thenextcmo.com/blog/how-to-bu…

Anytime markets shift, it’s a good idea for #CMOs to step back and ask, “Does our strategy still fit our market?” It's time for CMOs to reassess their Ideal customer profile (#ICP) Learn more: forbes.com/sites/forbesco…

The Next CMO Podcast has a new host, Scott Todaro! 🎉 On this new episode, Scott puts former host Peter Mahoney (@nerdcmo) in the hot seat as he reflects on his career and shares insights and tips he’s learned along the way. 🎧 Tune in: thenextcmo.com/blog/adaptabil…

.Peter Mahoney | 🤓, Chief Commercial Officer of GoTo, explores the power of transparent communication and education across the entire organization on The Next CMO Podcast. 🎙️Find the full episode here (or wherever you get your podcasts): thenextcmo.com/blog/adaptabil…

.Peter Mahoney | 🤓 shares how the practical methodologies in The Next CMO book are helping businesses stay grounded in their goals, emphasizing the importance of aligning marketing plans with measurable outcomes that drive financial success.💡Tune into the podcast: thenextcmo.com/blog/adaptabil…

Curious about the difference between positioning and messaging? 🤔Two crucial elements that marketers often confuse. In the latest episode of The Next CMO podcast, Planful’s CMO, Rowan Tonkin, breaks it down. Tune in: thenextcmo.com/blog/leadershi…

On the new episode of The Next CMO podcast, @JasonLyman, CMO of Customer.io, shares why marketing's interconnectivity with other functions is crucial. 💡He also covers scaling teams, messaging consistency, and driving value through data-driven insights 🎧: thenextcmo.com/blog/strategic…

On The Next CMO Podcast, Zosya Popik, CMO of ProPharma, shares how AI can be a powerful tool for brainstorming, jumpstarting ideas, and saving time, but not a replacement for human creativity and expertise. Tune in: thenextcmo.com/blog/ai-buildi…

Announcing #PlanfulPerform25, happening May 12-15 in Miami AND June 4-5 in London! Dozens of sessions. Hundreds of connections. Unlimited insights. Leave energized, informed, and ready to elevate your skills, your team, and your organization. 💪 planful.com/perform/?utm_s…

The “Human Era of SEO” is approaching. Are you ready? Greg Brooks says AI may dominate content creation today, but marketers who master human connection and customer journeys will thrive. Tune in to the new episode of The Next CMO podcast here: thenextcmo.com/blog/navigatin…

"Product marketing is essentially marketing’s role in innovation.” 🎙️ Hear how Tom Klein, CMO of Matterport, defines product marketing’s impact, plus, get insights on emotional branding, AI in marketing, and more on The Next CMO Podcast: thenextcmo.com/blog/emotional…

Budget constraints aren’t a setback—they’re a superpower. On The Next CMO podcast, 2X’s CMO Lisa Cole explains how limited resources can redefine marketing’s role, while CEO Domenic Colasante shares why prioritization is the key to CEO-level leadership. thenextcmo.com/blog/doing-mor…

“My job is to represent the person at the table who isn’t there—the customer." 💡On the latest The Next CMO podcast episode, Jill Thomas, CMO of PGA TOUR Superstore, shares how she blends data and creativity to drive customer-first marketing. Listen now: thenextcmo.com/blog/data-driv…

If you’re not talking to customers, your marketing is just a guess. 🤷🏻‍♂️ On The Next CMO podcast, Nate Skinner, CMO of AffiniPay, shares why understanding customer problems—not just product vision—drives real marketing impact. Tune in here: thenextcmo.com/blog/mastering…

“I’m not just giving you an app. I’m giving you relief.” On The Next CMO podcast, Jasper Martens of PensionBee UK explains how emotional connection—not just product features—helped him build a trusted brand in financial services. 🎧 Tune in: thenextcmo.com/blog/measuring…