🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

GM, Web3 gaming enthusiasts! I slept in until 7:45 A.M. on this fine Saturday morning, and I LOVE it! I can’t remember the last time I got to sleep in this late, without suffering the wrath of some vile flu.

The prices in this image are in $CAD, below are the rounded $USD conversions (0.74:1.00). eCPM: • $0.87 • $0.91 ➡️ $0.90 CPC: • $0.18 • $0.19 ➡️ $0.19 eCPA: • $3.81 • $1.86 ➡️ $1.90 Ad Spend (To Date): • $705.00 • $13,116.74 ➡️ $13,821.74 Continue for context. 👇

So what are we looking at in the image above? Two campaigns running side-by-side: • Prospecting (55 Days in) • Retargeting (6 Days in) But what are these separate campaigns and why are we running them? How do they interact with one another? Keep reading. 👇

Prospecting In this phase we utilize organic content in the form of ads, seamlessly injected into the platform a user is digesting content. The goal is to leverage the data sets the platform has compiled to identify and target prospective customers for the purpose of UA. 👇

Retargeting Despite common beliefs, most users require six or seven touch points to be converted to a paying customer. In this phase we return to prospects that proved interest and began the journey, but never completed the funnel to conversion to customers. 👇

In this case study the retargeting is still early, but will actually improve to boast better KPI performance than the prospecting campaign as time progresses. So what does this all mean, and how does it prove advertising does work in Web3 and gamers do care about Web3 games? 👇

Well, let's look at the numbers: Impressions: 15,267,334 Clicks: 74,839 Users Acquired: 7,256 Total Spend: $13,821.74 Let's break it down. 👇

It all boils down to high quality, engaging and paying customers. Sure, 100k+ registered wallets sounds great from many of these artificial engagement campaigns we have seen across the space. But bots and farmers leave when their incentive expires - they don't pay you. 👇

GOLDEN Eurekan Natalie built a custom dashboard to track the Ship Auction! We love seeing enterprising Eurekans with dreams of data taking matters into their own hands.

What a week?! @Token2049 was a wild success and we had an amazing time connecting with everyone in attendance! Back to the grind. Time to position LFG as the premier infrastructure-providing studio and GTFO as our flagship mobile game! One last time, everyone... LFG!

Calling all Web3 game devs (and parallel apps) who need grants/vc. It is really important to us to try and bring all of Web3 up with us as opportunities open, so please read this and participate if you can. While presenting our own project to some really huge VC, we have been

Imagine, combatting carbon emissions with the very lifeforms that depend on carbon dioxide to live and convert it to oxygen via photosynthesis - instead of taxing citizens into poverty. Who would have thought that would ever work? Mother Nature > Government

Is ol’ Timmy boy aware of who is currently in power? 🤣😂