Do you read your P&L and balance sheet every month? Why or why not?

Why most “full-service” agencies struggle: - No clear positioning - Seen as competition - Harder to refer - Attract the wrong clients - Watered-down expertise The riches are in the niches when you do it right.

Want to hit big goals? Stop dreaming. Start chunking. 1. Set a long-term goal (3–10 years) 2. Reverse-engineer the steps 3. Break it into yearly → monthly → weekly → daily tasks 4. Focus on today’s step Big outcomes come from small consistent inputs.

I watched my dad work 90-hour weeks. He was his own boss, but he never had time for his family. I built my business so I’d never have to make that trade. Build systems. Buy back your time. Freedom is the real ROI.

What’s one thing stopping you from getting more referrals?

What’s one bold decision that changed the course of your business?

What did you remove from your offer that made everything easier?

The services you remove often matter more than the ones you offer. Clarity creates referrals. Confusion kills them.

Your offer isn’t just for clients. It’s for referral partners. Make sure it makes them feel safe, not replaceable.