Song lyrics get stuck in my head all the time, and there's a reason why. Lyrics use the same foundational writing principles that get you hooked on a good book or caught reading an in-depth article for 20 minutes. To get your words to stick in someone's mind, work a few of

We reviewed every mini-book we published in 2023 to pull out the top insights and quotes—and made it into a mini-book that's easy to scan through. Here's what's inside: 20+ mini-books organized into three categories: 1. Category Strategy 2. Marketing 3. Personal Category

You know you're in a @categorypirates The authority on Category Design☠ jam session when the meeting keywords look like this...

One of the first hires at my ghostwriting agency: Katrina Kirsch (Katrina Kirsch). At our Velocity Mastermind, we did a Q&A on everything ghostwriting: • The secret to handling difficult clients • How to build relationships with high-profile clients & CEOs • The proven way