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The greatest shift, is when you consume less and create more. If you spend time looking at great designers you will start to compare or feel like an imposter. Spend more energy on creating, not observing everybody else.

Constantly share what you do. If you design brands and websites for small businesses, let people know. Mention it in conversations. If people aren't aware, you can forget about getting inquiries.

Posting work and tweaking your portfolio isn't enough. Leads remain random. Consistency and predictability come from a strategic approach. For me it's making sure the clients I already have I take care of them and ask for referrals. And creating Youtube videos 1x a week.

Treat your freelance work as a legitimate business. Set clear goals, establish systems, and build trust. That's how you attract real clients. Too many designers treat it like a hobby.

People trust people, not just portfolios. Referrals are more powerful than algorithms. Focus on building relationships. The human need for real friendship, relationships and community will never change.

With each new project, strive to improve your design ability by 1%. Continuous improvement leads to better work. You can be better than the AI junk out there.

Create three standout case studies to wow potential clients: one for each of your favorite design industries. Sometimes, just one stellar design seals the deal. Dive deep—set the scene, break down your approach, and spotlight the results. Let your value shine through the work.

The richest leads spring from genuine conversations and quality content, not from ads. Prioritize cultivating lasting relationships. Just one connection could unlock tens of thousands in revenue.

Learned from a design agency friend: - Secure a large corporate client for steady income (Your bread and butter). - Selectively take on small business projects and also help out the little guys sometimes. (Jam) - Once main expenses are covered, you gain more choice.

My only strategy: Show up every day. Consistently sharing one video per week transformed my business. You don't need to go viral; you need to be consistent.

Content is more than marketing; it's your trust-building powerhouse. Invest in it. That's how I transformed from a beginner in my bedroom to a recognized authority.

Free groups often consist of startups with limited budgets or DIYers. Invest in paid communities ($50–$250+/month) where serious clients are present. People who are more established likely have more to invest in their brand and website.

Your next client might be sipping coffee right beside you at the café. Stay open and approachable. Step out of your design bubble and experience the real world. Too many designers are glued to the screen.

When someone asks, "Know a designer?" You want your name to be the first that comes to mind. I always say be top of mind. - Go to events, talk to lots of creative/designers - Show up on social with video content - Share your design work often as you can