If you run ads and struggle to increase the conversion rates on your landing page... Do this first:

Marketing tip: Study your competitors. Then find out what the customers are saying. That's how you discover your sweet positioning spot. A well positioned product solves a current problem in a unique way. If you ignore your customers or competitors... You’ll never nail it.

Content Tip #1: Your audience will choose you over any competitor if they relate to you just a little bit more than others. To make them like you… Note how they describe their problems and desires And use their exact words in your content.

→ Study top performing content → Study human behaviour → Study great offers & how they are positioned What will you be looking for? 1. What gets your audience's attention. 2. What makes them consider your offer. 3. What makes them buy. Others have done it.  Follow what

Content Tip #2: The faster your audience can find your social proof, the faster you gain their trust. Leave a nice trail of testimonials and results on your blogs and social media. So when they search for you… They see everything.

Have you ever thought of teaching people something and then told yourself: “This is easy. Everyone should know this already?” As someone who has sold info products, coached info clients, and also marketed for education businesses… I've walked the tightrope between being an

They tell you to send more emails to your list... But they don't tell you that none of that will matter if you're blasting the wrong emails to the wrong people. Like in real life... Your list is filled with all sorts of people. -> Different income levels... -> Different

Content Tip #3: What puts you on par with someone who has more results than you do? The level of trust you've developed with the customers. → Share real stories that are either inspirational or relatable → Be consistent in your message. → Engage genuinely with your audience.

10 things I do to sell high-ticket offers to 20% of webinar attendees in 2024… (When everyone says ‘webinars don’t work anymore’) And no... It doesn’t involve hard selling at any point. Before we get into it… My webinars have led to: → $70,000 on a $997 product in 1

It's a good morning to email your subscribers. Don't be that random email that pops up once every few weeks.

1 month ago... I went on a mini-vacation to Scotland. And for the first time in my adult life, I let myself shut down. No thinking about work... or clients... or any of the regular stuff. I just enjoyed being present in a new place. Tried new foods, met new people, and did

I think football may become my new favorite sport. Watching the AFCON games is so intense (probably because I'm Nigerian). But I've seen Nigeria go from a team that no one believed could win to a team we're all rooting for in the finals. And as usual... I took 1 marketing

It's 2024. And there are still business owners who say: "It may be nice to have content on our social media, but it does nothing to our business. We'll keep running ads and attending events." If your ads are profitable, keep them. But if you could: → Make it easier for

Copywriting tip: Connect the benefits of your offer to everyday things your audience loves. For example: "With this loophole, you can get a cash rebate on everything you pay for this year." That's abstract. But what happens when you add this sentence: "Your kid's birthday

I enjoy marketing and business when I take everything as a coachable moment. Webinar converting better every week? Don't ignore it. Content not performing as well as it used to? Find out why. Customers flocking into your business organically? See where they're coming from.

Being salesy doesn't cut it anymore. People have advanced to the point where they call “bullshit” when they see bogus promises and offers. So who‘s winning now? Those who: → Are relatable → Are transparent → Give the right value → Find the right ideas to pursue → Can

I had a 2-hour conversation with a marketing wiz in my kitchen this morning. Ran his own successful advertising company... Pivoted industries because he hit his goals for his marketing biz. And is doing incredibly well. Over breakfast, he shared one of the biggest perspective

Want to grab attention faster? Try these: 1. Start with a story - How the most embarrassing high school reunion led me to discover the 4 words that made me rich. 2. Say something unbelievable - This Australian gardener may have just discovered the weight loss formula of the

Want to get more clicks on your email links? Optimize the first line. Subject line - Gets them to open your email. First line - Gets them to read the body. Nobody has time to read emails that hold no value. The first step to being valuable - is holding ATTENTION.

Free email subscribers ≠ Customers The earlier you realize that your “well-managed” email list is not making enough because of the people on it… The faster you can increase your revenue without cleaning out your entire list. Start by finding out who your customers are.