Jaison Thomas (@thejaisonthomas) 's Twitter Profile
Jaison Thomas

@thejaisonthomas

Linkedin Top Voice '21| Newsletter: jaisonthomas.substack.com | IIM C. Featured in @EconomicTimes, @JoshTalksLive | Co-founder @BlusteakMedia & @Promptrr_io

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linkhttp://thejaisonthomas.com?ref=twitter calendar_today05-10-2019 05:43:03

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A client once gave me the best piece of advice on brand building: ‘It’s like tending to a plant. You have to water it regularly, consistently nurturing it to ensure it grows strong and stays healthy over time.’ This mindset has stuck with me ever since.

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If you want “growth” on social media mostly you need to play the quantity game. Ie, 1-2 reels per day. One hack to pull this off is to re-use, repurpose and repost content For eg. if its diwali - post a diwali trend reel (maybe 2), one carousel and maybe even post a theowback

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30 years ago when Excel came out everyone had to adopt and it changed the way offices and marketers work. It didn’t reduce the workload by a lot, rather it made organisations more productive. Same could be the case with AI. You can’t move backwards with technology.

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The average Indian consumes 400 ml of ice cream per year. In China, it’s 2 liters, and in the US, it’s 20 liters. This highlights the untapped growth potential of the Indian market.

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Was at McDonald’s recently and overheard a kid asking another, “Do you want KFC or a burger?” It struck me—when he said KFC, he didn’t mean the brand, he meant fried chicken. That’s when you realize: KFC isn’t just a brand anymore, it’s become the category. Especially for kids.

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Whenever I Travel outside india, I realise how much competitive the Indian market is. You cannot just bullshit your way here If you can sell in the Indian market, you can almost sell anywhere else. You just need to invest in optics a bit more.

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I’ve never understood social media agencies whose main Instagram strategy is to create ‘good-looking grids.’ Content should always come first. Now, with Instagram’s grid style changes, those overly curated grids look awkward and outdated.

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Hiring an agency vs. building an in-house team—one key advantage: team management. An internal team can lose momentum over time, and managing hiring, replacements, and turnover becomes your headache.

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Not boasting but AQI at our hometown (Kottayam) where Blusteak Media is headquartered is just 27 Bengaluru - 114 Delhi - 163 Chennai - 122 Hyderabad - 126 Mumbai - 115 (Like smoking 4-10 cigarettes per day) Why should we sacrifice our health to run to a tier 1 city?

Not boasting but AQI at our hometown (Kottayam) where <a href="/BlusteakMedia/">Blusteak Media</a> is headquartered is just 27

Bengaluru - 114
Delhi - 163
Chennai - 122
Hyderabad - 126
Mumbai - 115

(Like smoking 4-10 cigarettes per day)

Why should we sacrifice our health to run to a tier 1 city?
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If your social media post needs 5 approvals, legal checks, and a lunar alignment to go live, then forget about going viral. Speed is the real strategy in social media.

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Went through Oxford’s new report on best 1000 cities in the world &as you can see interms of movement up the rank, Indian cities dominate - clear proof that u shouldn’t leave India (if opportunity is what ur after) - 🇮🇳looks like the “green flag” for the world to come & invest

Went through Oxford’s new report on best 1000 cities in the world &amp;as you can see interms of movement up the rank, Indian cities dominate - clear proof that  u shouldn’t leave India (if opportunity is what ur after) - 🇮🇳looks like the “green flag” for the world to come &amp; invest