Baby #2 arrived last week. I somehow feel more productive than before. Claude Code lets me fire off projects in the morning and come back to finished content whenever I have a few free minutes. Incredible tool.

We are entering the most productive era in human history. Act accordingly.

Built a free diagnostic that scores your ecom store against your vertical's benchmarks and tells you where you're leaving money. Ran a sample store through it: $240K/yr sitting in email revenue alone. 10 numbers from your Shopify dashboard. More verticals coming soon:

My agent setup: Otto runs point as my Chief of Staff. He's got 5 specialists under him mostly on Sonnet: a content writer, researcher, growth strategist, builder, and SEO specialist. When it's time to actually ship something, I take the work into Claude Code on Opus and build

Running a team of AI agents. Getting more done than ever. Still falling behind though, ha The backlog isn't shrinking. It's growing because every tool I build shows me 3 more things I could build. And you still have to actually run them. This is a new kind of problem to have.

Almost everything we talk about on here: Claude, agents, skills is still completely unknown to most ecom operators or their management teams. I talk to 7 & 8 figure brand owners, and most have heard of some of the tools but have no clue how to implement or gain value from them.

I've watched a lot of ecom brands hire their way through problems. Revenue's down? Hire a media buyer or enlist a new agency. Email's underperforming? Hire an email person. Content feels off? Hire someone to fix it. I get it. That's how it was supposed to work. But I keep

Shipped another update to the Ad Creative skill. 8 diagnostic decision trees, platform-constrained variants, iteration tracking. Same skill, better every month.

New drop: Competitor Intel Engine. Paste their URL. Get 7-lens teardown. Each finding becomes a counter-move routed to the skill that builds your response. Skill 16 in The DTC Stack.

Cody nailed this. The new leverage is personal infrastructure.

Stop writing post-purchase emails from scratch. Paste your top 10 reviews into Claude. Find the 3 emotional themes. Build your sequence around those. Customers wrote your best copy. You just have to find it.

A hiring filter I like: “Show me something you built or automated with AI in the last 30 days.” Not a demo or a case study. Just proof you’re using the tools. Most people can’t answer it.

My MacBook Air is fighting for its life. Claude Code running all day. Chrome with 20+ tabs. I love how light the Air is. But it might be time for a MacBook Pro. Anyone have luck running the beefiest Air (32gb) or do I need to snag a Pro to actually see a difference?

Forrester research shows 1 in 5 consumers say they trust AI agents to make purchases for them. These agents shop autonomously. Compare prices. Compare specs. Compare reviews. They may never visit your homepage. Your storefront is slowly becoming your product data.

AI is moving fast. Still worth touching snow on a Tuesday with your 4-year-old.

Feels like prime time to restart my protein snack subscription box. 🤣 The hate around the new Lineage Provisions bar feels off. Looks solid. If it’s anywhere near Equip prime bar quality and taste, they’ll be just fine.

Shipped something today that I've been wanting to build for a while. Every skill in the DTC Stack now has a feedback log. You correct something once - tone, framing, compliance rules, whatever - and it remembers next time. No code. No config. Plain text file that get better over

DTC operators should be paying attention here. You’re not just competing for attention anymore. You’re competing to be understood by an agent and it’s happening fast.

The brand foundation (Level 3) is the move most people skip. For any established brand it's maybe 1-2 hours - voice, tone, words you never say, how you talk about competitors. One doc that every skill pulls from and makes the output infinitely better.