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Nintendo Switch 2 had the best-ever first week for a Nintendo console in UK history. It is the fourth best-selling games console launch of all time, behind PS5, PS4 or Xbox Series. More through here thegamebusiness.com/p/switch-2-is-…

Steam Deck and the ROG Ally appeal to some of PC gaming’s most enthusiastic players. The ones that play the most, that play the biggest variety of games and, crucially, spend the most money on games. That's what Xbox is aiming for with its new handhelds thegamebusiness.com/p/the-xbox-han…

The Russo brothers spent nearly six hours talking to Epic to convince them to put Thanos in Fortnite. One of many stories to come out of The Game Business Live thegamebusiness.com/p/how-a-nearly…

The fastest-selling games console in history

The vast majority of Diablo Immortal players are either new to Blizzard or new to Diablo. thegamebusiness.com/p/how-a-nearly…

US game spending could drop 4.7% in 2025 thegamebusiness.com/p/how-a-nearly…

Twitch is “emphatically not” hurting video games thegamebusiness.com/p/how-a-nearly…

AI will transform game tie-ins, but IP holders need to be “a little less precious” thegamebusiness.com/p/oh-my-god-da…

“If you spent any time with Darth Vader, he was part of your squad. He talked to you. He narrated the story as you went through it. It wasn't about having him say an F-bomb that mattered.” thegamebusiness.com/p/oh-my-god-da…

"We do a ton of previs [for our films] In Unreal. So we can also take all the pre-vis that was made for the film and put it in the game, because it's all Unreal assets now." thegamebusiness.com/p/oh-my-god-da…

“We made certain decisions that weren't the right way to think about our business in terms of long-term sustainability.” thegamebusiness.com/p/i-asked-the-…

“A lot of times people talk about streamer burnout, and one of the problems was you’re burned out playing this one game” thegamebusiness.com/p/i-asked-the-…